Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked PerezHilton.com. Using the program, publishers define a segment of their own consumer audience to analyze, such as in-app purchasers who also read sports content. Quantcast's software then susses out what Web destinations the consumers are most likely to visit. The thinking is that the layered data will make brands champ at the bit. "[Publishers] can use the list of top sites their audiences visit to discover user acquisition/cross-promotion opportunities," explained Jag Duggal, svp of product management at the San Francisco-based audience measurement company. "For instance, a cooking/recipe app may find the top cooking/food Web destinations that their specific audience visits. They may find that the users who make in-app purchases visit a different set of websites than the majority of their audience, and target those more valuable users for acquisition instead." And it could work particularly well targeting smartphone-toting consumers, he suggested. "With the amount of time people now spend on mobile devices, we made it a priority to address the information gap for mobile," Duggal said. Nicole Bogas, director sales and client services at BlogAds, added, "The list of top sites our audiences... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-06 00:00:00 UTC ]
Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached... Continue reading at AdWeek
[ AdWeek | 2024-09-16 22:53:47 UTC ]
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The latest iteration of Ibram X. Kendi's much-adapted, National Book Award–winning 'Stamped from the Beginning' is a graphic history adapted and illustrated by Joel Christian Gill. We spoke with them both about adaptations, book bans, and whether an anti-racist America might be possible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-06 04:00:00 UTC ]
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In separate motions this week, lawyers for both Amazon and the Big Five publishers asked a federal court to dismiss the latest iteration of a potential class-action price-fixing claim filed on behalf of indie booksellers involving print trade books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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Four Amazon Publishing titles, which drew poor BookScan print sales numbers, are among the top 20 fiction bestsellers on the latest iteration of the e-tailer's new weekly bestseller list, bolstered by sales in non-print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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It might not have had as many lives as your average cat, but Weinstein Books has gone through more than a few reincarnations. The publishing unit tied to Bob and Harvey Weinstein was unveiled in 2001, when the independent film-producing brothers were intent on creating a mini–media empire,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
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Barnes & Noble wants you to take your e-reader to bed. The latest iteration of the Nook, revealed by the book retailer Thursday, is a black-and-white device with a softly glowing backlit screen. It is designed to solve a common problem that co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-13 00:00:00 UTC ]
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