Quantcast Links Web and Mobile App Data for Ad Targeting

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked PerezHilton.com. Using the program, publishers define a segment of their own consumer audience to analyze, such as in-app purchasers who also read sports content. Quantcast's software then susses out what Web destinations the consumers are most likely to visit. The thinking is that the layered data will make brands champ at the bit. "[Publishers] can use the list of top sites their audiences visit to discover user acquisition/cross-promotion opportunities," explained Jag Duggal, svp of product management at the San Francisco-based audience measurement company. "For instance, a cooking/recipe app may find the top cooking/food Web destinations that their specific audience visits. They may find that the users who make in-app purchases visit a different set of websites than the majority of their audience, and target those more valuable users for acquisition instead." And it could work particularly well targeting smartphone-toting consumers, he suggested. "With the amount of time people now spend on mobile devices, we made it a priority to address the information gap for mobile," Duggal said. Nicole Bogas, director sales and client services at BlogAds, added, "The list of top sites our audiences... Continue reading at 'AdWeek'

[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Check Google Books data for errors, publishers warned

Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Children’s Story Publishers spotted the mistake after its... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Apple sets 31st March deadline for app changes

Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 10:49 Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms. From that date, all apps must make any content they use available for purchase within the app itself. This... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Media Dealmakers Summit: "The Web Is Dead"

New York--There was a question during the morning session today at the Media Dealmakers Summit that crystallized what a lot of people are thinking about the future. "Are tablets and e-readers the future of media?" For George F. Colony, CEO of Forrester Research, the answer was simple: "Yes.... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
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Apple confirms rule change over ebook apps

Written By: Philip Jones Apple has confirmed that it wants a cut of Amazon's Kindle sales made via its iPad and iPhone apps. The giant hardware company has said that it will no longer allow apps to sell content via a separate browser link, unless customers are also given the option of... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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iPhone app store, Amazon Kindle: Why ebook sellers should stop playing by Apple's rules.

Over the last few months the tech industry has been inching toward ebook nirvana. For one thing, gadget makers keep improving e-readers while slashing prices. (I'm going to renew my bet that Amazon will begin selling the Kindle for less than $100 by the end of the year.) The bigger story,... Continue reading at Slate

[ Slate | 2011-02-02 00:00:00 UTC ]
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Apple rewrites rules on selling content via apps

Apple has moved to block third party app developers from selling content, such as ebooks, outside of the app store, leading to speculation that it wants a cut of digital purchases, even when they are made via apps such as the Kindle app. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Apple Rejects Sony Reader App, Tightens Grip on Content Sales

Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
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Apple Moves to Tighten Control of App Store

Sony said Apple had rejected its ebook app because it did not route book sales through Apple’s system. Continue reading at The New York Times

[ The New York Times | 2011-02-01 00:00:00 UTC ]
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Report: Worldwide App Revenue To Exceed $15 Billion in 2011

Mobile app downloads will increase 117 percent to 17.7 billion worldwide while mobile application store revenue will grow to more than $15.1 billion in 2011, a 190 percent increase, according to Gartner Inc. In 2010, app stores generated an estimated $5.2 billion from both download sales and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-28 00:00:00 UTC ]
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High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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No Dead Ends: Creating the Modern Web Site

While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Target Keeps Book Buyers in Its Sights

While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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Web Site "Fans" Worth 50x as Much as "Fly-Bys"

If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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