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Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-13 22:11:18 UTC ]
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Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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