#digital strategies

Publishing news tagged with #digital strategies

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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media


Crunching the numbers: how ‘Data Guy’ Paul Abbassi rewrote the digital narrative

A former tech executive in the video game industry, Paul Abbassi’s work crunching e-book sales figures has made publishers reassess their digital strategies. Ahead of his keynote address, he spoke to The Bookseller. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-11-07 19:57:06 UTC ]
More news stories like this | News stories tagged with: #data guy #paul abbassi #digital strategies #keynote address #e-book sales


Entertainment Weekly Taps Greg Garry as Photography Director | People on the Move

[caption id="attachment_128255" align="alignright" width="150"] Greg Garry[/caption] Former photo director of Out Magazine, Greg Garry, is joining Entertainment Weekly. Starting this week, Garry will oversee EW’s photography team from the New York office until this fall when he transfers to the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news partnerships #boston globe #revenue growth #digital strategies


Digital Strategies: Automating Rights and Permissions

Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategies #digital age


Reddit Drops the Filter and Draws Audiences

In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel... Continue reading at 'AdWeek'

[ AdWeek | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategies


Specialist publishers pile into e-first titles

Specialist publishers are expanding their digital strategies, with Wiley, Aurum, Icon and Lonely... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specialist publishers #digital strategies


No Dead Ends: Creating the Modern Web Site

While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #back seat #reach readers #daily basis #digital strategies