Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading >> [ Source: AdWeek | 2023-01-11 13:54:14 UTC ]
A former tech executive in the video game industry, Paul Abbassi’s work crunching e-book sales figures has made publishers reassess their digital strategies. Ahead of his keynote address, he spoke to The Bookseller. Continue reading >> [ Source: The Bookseller | 2019-11-07 19:57:06 UTC ]
[caption id="attachment_128255" align="alignright" width="150"] Greg Garry[/caption] Former photo director of Out Magazine, Greg Garry, is joining Entertainment Weekly. Starting this week, Garry will oversee EW’s photography team from the New York office until this fall when he transfers to the... Continue reading >> [ Source: Folio Magazine | 2018-07-19 00:00:00 UTC ]
Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading >> [ Source: Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel... Continue reading >> [ Source: AdWeek | 2012-05-29 00:00:00 UTC ]
Specialist publishers are expanding their digital strategies, with Wiley, Aurum, Icon and Lonely... Continue reading >> [ Source: The Bookseller | 2012-02-27 00:00:00 UTC ]
While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading >> [ Source: Folio Magazine | 2011-01-27 00:00:00 UTC ]