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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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#record levels
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A former tech executive in the video game industry, Paul Abbassi’s work crunching e-book sales figures has made publishers reassess their digital strategies. Ahead of his keynote address, he spoke to The Bookseller. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-11-07 19:57:06 UTC ]
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[caption id="attachment_128255" align="alignright" width="150"] Greg Garry[/caption] Former photo director of Out Magazine, Greg Garry, is joining Entertainment Weekly. Starting this week, Garry will oversee EW’s photography team from the New York office until this fall when he transfers to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-19 00:00:00 UTC ]
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#revenue growth
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Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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#digital age
In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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Specialist publishers are expanding their digital strategies, with Wiley, Aurum, Icon and Lonely... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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#back seat
#reach readers
#daily basis
#digital strategies