Reddit Drops the Filter and Draws Audiences

In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.”  Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'

[ AdWeek | 2012-05-29 00:00:00 UTC ]
News tagged with: #digital strategies

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Reddit Drops the Filter and Draws Audiences

In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel... Continue reading at AdWeek

[ AdWeek | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategies


How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Reddit Draws Readers, Authors, Publishers

For anyone struggling with choosing the perfect literary present this holiday season, there’s a large, vocal, and opinionated group that just might be able to help: the more than one million subscribers to the Books category on Reddit, the popular social media Web site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Spotify Audiobooks Draw Younger Listeners, Get Bump from TV Adaptations

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Sales Dropped at Comics Shops in 2023, ComicsPRO Survey Finds

Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly

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SPD Client Presses Race to Claim Books as Ingram Drops a Tight Deadline

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The Kobo Libra 2 drops to its lowest price of the year so far

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Apple just dropped a mysterious trailer for its latest sci-fi series Constellation

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‘I attacked Daniel Craig with a toasting fork’: inside the wild creation of Drop the Dead Donkey

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Sand Land, a game adaptation of Akira Toriyama's manga, drops on April 26

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Poetry sales boom as Instagram and Facebook take work to new audiences

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[ The Guardian | 2023-12-24 12:00:53 UTC ]
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Amazon's Kindle Paperwhite drops to $120 for Black Friday

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Performing on Stage for an Audience of One

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Why Reddit’s COO Thinks It Might Be AI-Proof

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