In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel... Continue reading at AdWeek
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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#mail online
For anyone struggling with choosing the perfect literary present this holiday season, there’s a large, vocal, and opinionated group that just might be able to help: the more than one million subscribers to the Books category on Reddit, the popular social media Web site. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
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A new trailer dropped on the opening day of the New York Comic Con for the new six-episode spinoff series Dune: Prophecy, a prequel to the recent films directed by Denis Villeneuve. The new series will premiere November 17 at 9PM on HBO. Each episode will be available to stream on Max on... Continue reading at Engadget
[ Engadget | 2024-10-17 21:23:47 UTC ]
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The weather is, unfortunately, getting colder and that means it's about time to cozy up on your couch with a blanket and some good reading material. If you're an e-reader lover or have finally run out of bookshelf space then you might want to look at the Kindle Paperwhite Signature Essentials... Continue reading at Engadget
[ Engadget | 2024-10-01 14:17:17 UTC ]
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If you've been on the lookout for a killer deal on a perfectly decent tablet for streaming videos and catching up on some reading, hunt no more. Just ahead of the October edition of Prime Day, Amazon has slashed the price of the Fire HD 10 tablet to $75, which is a discount of $65. This matches... Continue reading at Engadget
[ Engadget | 2024-09-30 20:27:55 UTC ]
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The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8%... Continue reading at AdWeek
[ AdWeek | 2024-09-13 11:57:00 UTC ]
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The 'NIV Upside-Down Kingdom Bible' (Zondervan, Sept.) tackles challenging questions in polarizing times. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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New Voices New Rooms, the collaboration between the New Atlantic Independent Booksellers association and the Southern Independent Booksellers Alliance, kicked off the fall trade show season with a high-energy and productive show that drew 250 booksellers and 137 exhibitors to northern Virginia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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If you’ve been holding out for a deal on an iPad mini, it may be time to make a move. Apple’s mini-tablet has dropped to a record low on Amazon. Usually $499, the sixth-gen model with 64GB is on sale for a mere $379. If you want more storage, the 256GB variant, typically $649, is on sale for... Continue reading at Engadget
[ Engadget | 2024-08-05 16:30:05 UTC ]
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Amazon Prime Day doesn’t officially start until July 16, but early deals have been trickling in for days. For instance, the well-reviewed Kindle Scribe e-reader is on sale for $235 and includes the company’s Basic Pen stylus thingamajig. All told, that’s a discount of $105, making this a... Continue reading at Engadget
[ Engadget | 2024-07-10 16:09:55 UTC ]
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Freedom to read, advocacy take center stage at a high-energy, well-attended ALA Annual Conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-05 04:00:00 UTC ]
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Charges have been dropped against four of the 11 people charged with mischief and criminal harassment, which police called "hate-motivated," after an Indigo bookstore was vandalized last fall. Continue reading at CBC
[ CBC | 2024-05-22 13:48:29 UTC ]
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OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent... Continue reading at Engadget
[ Engadget | 2024-05-16 22:41:33 UTC ]
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