You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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I MET SARAH DAVIS-GOFF, novelist and editor, at a café in Dublin to talk about publishing, her recent novel, and the particular moment Irish literature is having. After our drinks — she had a soy latte, I drank green tea — she pushed open the door, exposing a scar on her wrist. “I got it […] The... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-05-02 17:00:06 UTC ]
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“Big Idea,” “The Magical Yet,” “I Am Leonardo da Vinci” and other new books that delight and teach. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:50:46 UTC ]
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#long day
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David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
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Kiran Millwood Hargrave answers our questions about her YA reimagining of Dracula, The Deathless Girls (Bellatrix), which has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 16:22:04 UTC ]
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#ya book
The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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'Rights departments of publishing houses invariably seem the poor relation of the sales team,' says Richard Charkin. The pandemic is a prompt to reconsider. The post Richard Charkin: Let’s Hear It for Book Rights Sales People Worldwide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-24 14:43:14 UTC ]
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Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
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Book Reviews Natalia Lomaia Left: Daisy Edgar-Jones and Paul Mescal in Normal People (2020) / Courtesy of IMDB Sally Rooney’s 2018 novel is a meticulous observation, or even a study, of how one human being can have immense, intense power over another.... Continue reading at World Literature Today
[ World Literature Today | 2020-04-23 13:18:03 UTC ]
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Sarah Walden, the former chief operating officer of the Book People, has launched a new creative consultancy and book packager called Noodle Fuel. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:15:49 UTC ]
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[caption id="attachment_180020" align="alignright" width="150"] Jim Rich[/caption] G/O Media announced Wednesday that Deadspin editor-in-chief Jim Rich has been promoted to editorial director across the company's entire portfolio, which also includes sites like The A.V. Club, Gizmodo, Kotaku,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-22 19:47:03 UTC ]
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From escapist fantasy fans to romance enthusiasts, readers are turning to a variety of books while stuck at home. Continue reading at The Washington Post
[ The Washington Post | 2020-04-16 13:53:21 UTC ]
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Orion has acquired the first book from Early Years specialist and playHOORAY! founder Claire Russell, to publish in e-book next week. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 07:21:34 UTC ]
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Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Many libraries publish art and literary magazines featuring authors and artists from their local community and from all over the world. Continue reading at Book Riot
[ Book Riot | 2020-04-13 10:31:23 UTC ]
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#local community
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Jean-Marie Gustave Le Clézio, French author and laureate of the 2008 Nobel Prize in Literature, is commonly known as J.M.G. Le Clézio, an abbreviation he rather fancies. His numerous works complement his life’s many journeys, reflecting the injustice and beauty of near and far-away lands. He has... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-13 08:48:38 UTC ]
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#french author
Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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With libraries closed, L.A. librarians now work from home to help people find free ebooks, music and movies during the coronavirus crisis. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-10 19:52:47 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
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