With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]

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Magazine covers that tell the story of 2024

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Why the lines between digital advertising and direct mail are blurring

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Federal department gave money to magazine publishing pandemic misinformation

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Sourcebooks, Ebony Ink Deal for Adult Books

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[ Publishers Weekly | 2022-01-19 05:00:00 UTC ]
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IAC to pay $2.7 billion for parent of People, Better Homes & Gardens

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Kevin Merida takes the top job at the LA Times

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Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse

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Message to Our Folio: Community

To our FOLIO: Community The outpouring of positive reflections on FOLIO: we have seen since our announcement that we will discontinue regular reporting on the magazine publishing industry is a testament to the dedication and talent of those who contributed to FOLIO:’s success over so many... Continue reading at Folio Magazine

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Message to Our Folio: Community

To our FOLIO: Community The outpouring of positive reflections on FOLIO: we have seen since our announcement that we will discontinue regular reporting on the magazine publishing industry is a testament to the dedication and talent of those who contributed to FOLIO:’s success over so many... Continue reading at Folio Magazine

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Message to Our Folio: Community

The outpouring of positive reflections on FOLIO: we have seen since our announcement that we will discontinue regular reporting on the magazine publishing industry is a testament to the dedication and talent of those who contributed to FOLIO’s success over so many years, including our team... Continue reading at Folio Magazine

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With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at Folio Magazine

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LSC Communications Files for Chapter 11 and Raises $100M in Liquid Capital

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