With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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Conde Nast Closes Details Magazine

Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Indie icon Carrie Brownstein's new memoir is a mash note to her band Sleater-Kinney

There's a clichéd arc to rock memoirs: the ambitious young man (almost always a man), the climb up the charts, the blinding success, the sex and drugs, then the crash and burn. Thankfully, that's absent from the new book "Hunger Makes Me a Modern Girl" by Carrie Brownstein, guitarist and vocalist... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-30 00:00:00 UTC ]
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Cat People, Riposte and Works that Work: the niche world of indie magazines

Mainstream mags may be shutting down, but specialist publishing has never been in healthier shape. So which magazines should you be subscribing to?While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche,... Continue reading at The Guardian

[ The Guardian | 2015-04-06 00:00:00 UTC ]
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Loaded magazine to close after 21 years

Once one of the leading titles in a booming lads mag sector, it hit print sales of 350,000 in 2000Loaded, one of the titles synonymous with the mid-1990s lads’ mag boom, is to close after 21 years.The last issue of the monthly magazine, which launched in 1994, is the April edition which is on... Continue reading at The Guardian

[ The Guardian | 2015-03-27 00:00:00 UTC ]
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Capstone Tests Bundled Kids' E-books at Indies

Ten stores ranging from University Book Store in Seattle, Wash., to Park Road Books in Charlotte, N.C., will begin offering book and interactive ebook bundles starting later this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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HC and Kobo in bundling trial with Australian indies

HarperCollins Australia and Kobo have teamed up with two Australian booksellers to sell print and digital titles bundled together. The new project began yesterday (17th November) with Pages & Pages Booksellers, an independent bookshop in Mosman, New South Wales, and online bookseller... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Mobile Startup Offers Magazine Subscriptions Via Text Message

Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age

[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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Subscriptions: Not Just for Magazines

As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
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Xbox One retail consoles double as debug units, Microsoft to allow indie self-publishing (update)

Microsoft's Xbox One is getting decidedly more indie-friendly with today's confirmation from Microsoft that its forthcoming game console will double as a developer debug unit. In so many words, each $500 unit purchased at retail this holiday will also run in-progress game code, enabling... Continue reading at Engadget

[ Engadget | 2013-07-25 00:00:00 UTC ]
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Fairfax Magazines to Close NZ Tech Titles

Fairfax Magazines will resign the licences, owned by IDG, to publish technology titles Computerworld, Reseller News and PC World in New Zealand. In a press release sent out to the media late yesterday, the organisation says the decision is based on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-18 00:00:00 UTC ]
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Triple whammy forces indie bookshops to close

A number of independent bookshops are to close in the first quarter of 2013 ahead of the business... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Four more indies to close

Banks have been blamed for failing to support small businesses, with four more indie booksellers... Continue reading at The Bookseller

[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week

[ Media Week | 2012-03-30 00:00:00 UTC ]
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Salon du Livre closes with pledge for indies

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[ The Bookseller | 2012-03-20 00:00:00 UTC ]
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Charity retailers deny damaging indies

Written By: Lisa Campbell Publication Date: Tue, 15/11/2011 - 09:45 The Charity Retail Association has denied it is responsible for damaging high street booksellers but said independent retailers need "greater help" in the current climate. Last Friday (11th November) the BA called on the... Continue reading at The Bookseller

[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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HP Offers Ink Subscriptions, Magazine Service

'Instant Ink' will supply you with a steady flow of ink to print out the Conde Nast magazines flowing from your printer. Continue reading at PC World

[ PC World | 2011-10-12 00:00:00 UTC ]
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Dark week for indies as four close

Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 07:53 Four independent bookshops with a combined total of 175 years on the high street have announced their closure within a week, blaming their downfall on high rates, competition from internet retailers and supermarkets, ebooks... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Pritchard's fourth indie in a week to close

Written By: Lisa Campbell Publication Date: Thu, 25/08/2011 - 07:40 Pritchard's Bookshop has become the fourth independent this week to announce its closure, shutting its doors for the last time next month after 50 years of trading. The bookshop, in Formby, near Liverpool, is the second... Continue reading at The Bookseller

[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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American Printer Magazine Closes After 128 Years

Started in 1883 as Inland Printer, Penton Media's American Printer magazine will be stopping production after 128 years. The August 2011 edition has been the last title published. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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