With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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Baker & Taylor to close retail wholesale business

Distributor Baker & Taylor (B&T) will shut down its retail wholesale business in a bid to align its operations with the education focus of parent company Follett Corporation. Continue reading at The Bookseller

[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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B&T to Close Its Retail Wholesale Business

Baker & Taylor will close down its retail wholesale business in order to better align itself with the education focus of parent company Follett Corp. About 500 jobs will be lost in the process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-01 00:00:00 UTC ]
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Can Indies Fill the Christian Retail Gap?

LifeWay's decision to close all 170 of its bricks-and-mortar stores by the end of the year comes two years after Family Christian closed all 240 of its outlets and could lead to potential sales for surrounding independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-24 00:00:00 UTC ]
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Now celebrity magazine set to close print edition

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[ BBC News | 2019-04-01 00:00:00 UTC ]
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Weekly Standard, rightwing magazine opposed to Trump, closes after 23 years

Parent firm blames subscription figures but co-founder says magazine was ‘murdered’ to drive readers elsewhereThe Weekly Standard, one of the last holdouts opposed to Donald Trump within rightwing media, has been closed after 23 years, silencing its hawkish voice on foreign affairs and its... Continue reading at The Guardian

[ The Guardian | 2018-12-15 00:00:00 UTC ]
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ShortList magazine to close amid declining revenues

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[ The Guardian | 2018-11-16 00:00:00 UTC ]
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Indies look to subscription to anchor business in unpredictable market

A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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BISG Annual Meeting Focuses on Returns, POD, Indie Retail, Millennials

In a series of panels held at its annual meeting in New York City, the Book Industry Study Group looked at the biggest issues facing the publishing supply chain today, including returns, POD technology, and millennial consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-01 00:00:00 UTC ]
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Apple Is Buying Texture, the So-Called 'Netflix for Magazines,' in Subscription Push

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[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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City and Regional Magazines’ “Darkest Hour” at Retail

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[ Folio Magazine | 2018-01-17 00:00:00 UTC ]
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As Book World Closes, Indie Booksellers Eye Its Locations

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[ Publishers Weekly | 2018-01-03 00:00:00 UTC ]
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IGN acquires pay-what-you-want game and book retailer Humble Bundle

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[ Engadget | 2017-10-14 00:00:00 UTC ]
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Zine queens: how women’s magazines found new life via indie publishing

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[ The Guardian | 2017-07-31 00:00:00 UTC ]
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Facebook Is Pursuing a Subscription Tool for News Outlets on Its Site

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Closing the Gap: How Magazine Media is Solving for Print Losses

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[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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Denmark’s New Palatium: Curating Indie Books for Subscriptions

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Conde Nast Closes Details Magazine

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