Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on publications rose the most of three measured categories in 2013, to just over $1 million from $775,000 in 2012. Spending on electronic content was up 13.8 percent to $574,490 and spending on other content shrank to $264,423. That would seem to bode ill for magazines: 73 percent of respondents said branded content is better than magazine ads, a sizable increase over 2012, when 66 percent said so. Sixty-three percent said branded content was superior to TV advertising, 62 percent favored branded content to direct mail and 59 percent said it trumps public relations. One big question for marketers is whether to outsource their content creation or generate it in-house. Forty percent of respondents said they're doing some outsourcing, down from 56 percent in 2012. But those who are only outsourcing are doing bigger projects, spending an average of more than $1 million this year, up 5.5 percent. Those marketers are increasingly bypassing traditional ad agencies for other types of firms to handle their content creation. Magazine publishers who may be losing ad dollars to branded content seem to be making it up on the custom content side: The biggest recipient of outsourcing is publishing... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-04 00:00:00 UTC ]
Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
More news stories like this
From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this
With the levelling off of e-book sales, many have begun to wonder whether the book publishing industry will be spared the kinds of disruption experienced by other sectors of the media industries. But the digital transformation of the book publishing industry was never fundamentally about e-books... Continue reading at The Bookseller
[ The Bookseller | 2021-03-13 06:41:09 UTC ]
More news stories like this
Journalist Martha Teichner tells the story of how she gained a pet and a friend. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
More news stories like this
Patrick Turner, a book designer and art director for a number of book and magazine publishers and who was most recently co-owner of 'PW,' died last week after a long battle with cancer. He was 71. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-17 04:00:00 UTC ]
More news stories like this
Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
More news stories like this
Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
More news stories like this
The magazine publisher will be competing with entertainment conglomerates, consulting firms and ad agencies for new revenue. The post Conde Nast’s turnaround plan faces hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-14 00:00:00 UTC ]
More news stories like this
Children’s author Horatio Clare is calling for magazine publishers such as Egmont to stop giving away plastic toys, saying the amount of non-disposable plastic used in their giveaways amounts to 3,000 tonnes every year. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
More news stories like this
Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-17 00:00:00 UTC ]
More news stories like this
Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age
[ Advertising Age | 2018-04-17 00:00:00 UTC ]
More news stories like this
Kevin Systrom said Instagram and Facebook realize media companies are important to their ecosystems and want to make sure publishers thrive there. The post Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
More news stories like this
With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
More news stories like this
It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this
Tech, trade shows, and digital media drove the majority of deals, while magazine publishers had a relatively quiet year. The post In Media and Tech, M&A Activity Held Steady in 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-06 00:00:00 UTC ]
More news stories like this
Sunee Paripunna, Thailand CEO of Omnicom Media Group, said a national television pool would live-broadcast each day's funeral rites for the late king, with normal programs resuming afterward with restricted content. "Most (channels) are airing content tributes to the life and work of the late... Continue reading at Advertising Age
[ Advertising Age | 2016-10-14 00:00:00 UTC ]
More news stories like this
As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times
[ The New York Times | 2016-07-25 00:00:00 UTC ]
More news stories like this
Union believes alternative regulator is more compliant with Leveson reportThe National Union of Journalists has endorsed Impress, the regulator created as an alternative to the Independent Press Standards Organisation (Ipso).In so doing, the NUJ has labelled Ipso, which was set up by the... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this
New research from Booklist shows page counts have grown 173% over 40 years, and suggests that JK Rowling’s boy hero may be responsible for large increase in early 2000sChildren’s novels have almost doubled in length over the last 40 years, according to research from US review journal Booklist,... Continue reading at The Guardian
[ The Guardian | 2016-03-03 00:00:00 UTC ]
More news stories like this
This week on the Culture Gabfest’s Slate Plus bonus segment, Slate book critic Laura Miller discusses her recent article on the resurgence of housewives in contemporary fiction. Laura recommends three new books that give the old trope a 21st-century makeover and discusses the big question: What... Continue reading at Slate
[ Slate | 2016-01-29 00:00:00 UTC ]
More news stories like this