Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the photo and video messaging among friends, but Discover, where premium publishers post daily digital editions, is where many of the ads run. So for business' sake, Snapchat is always evolving Discover, adding special publishers, tweaking the design, and building traffic-driving gateways to it. The post What publishers want Snapchat to fix about Discover appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with:
#media companies
#main focus
Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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#ads run
#main focus
#media companies
Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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#nbc universal
#discover publishers
First, Instagram and Facebook wanted to be more like Snapchat, and now Google evidently does, too. The Wall Street Journal reported today that Google is developing a content system, called Stamp, that's designed to look like information seen via Snapchat's publisher channel Discover. Citing... Continue reading at AdWeek
[ AdWeek | 2017-08-05 00:00:00 UTC ]
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#offer publishers
As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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#sources familiar
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Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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#media partners
Snapchat is adding another publisher to its Discover feature with Vox.com set to come aboard Nov. 23. It’s not the first news publisher to get a channel on the messaging app, but like BuzzFeed and Mashable, it’s arguably more mill ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-19 00:00:00 UTC ]
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#curry favor
The hearing on the revived case comes some 10 months after magistrate judge Valerie Figueredo found insufficient evidence for the initial case to proceed. The suit accuses Amazon and the Big Five publishers of a conspiracy to fix e-book prices, a claim the publishers insist is "implausible" and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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#e-book
Lawyers for Amazon and the Big Five publishers say that a revived class action suit accusing them of colluding to fix e-book prices is not significantly different from the case that was dismissed in September for lack of evidence, and should not be allowed to go forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-08 05:00:00 UTC ]
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#e-book
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In oral arguments on Wednesday, lawyers for Amazon and the Big Five publishers argued that two potential class action suits alleging a conspiracy to fix prices for both e-books and print books were "implausible" and should be dismissed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-28 04:00:00 UTC ]
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#print books
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In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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In a filing this week, Amazon and the Big Five publishers said the plaintiffs' claims of an e-book price-fixing conspiracy are "implausible." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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#e-book
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Denouncing 'systemic exploitation of creators’ and publishers,’ Access Copyright cites more than C$150 million lost in unpaid royalties. The post World Book Day: Publishers Call for Canada’s Copyright Law To Be Fixed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-25 22:48:58 UTC ]
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#copyright law
#world book
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#publishers call
Class action lawsuit filed in US claims the houses have colluded with the online giant to keep prices artificially highAmazon.com and the “Big Five” publishers – Penguin Random House, Hachette, HarperCollins, Macmillan and Simon & Schuster – have been accused of colluding to fix ebook... Continue reading at The Guardian
[ The Guardian | 2021-01-15 13:04:33 UTC ]
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#simon schuster
#online giant
#ebook price-fixing
#publishers accused
W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 19:15:44 UTC ]
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#native americans
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#seven-publisher auction
French digital publisher Konbini is shifting the focus of its Snapchat to hard news versus pop-culture and entertainment. The post French lifestyle publisher Konbini pivots to news on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-05 00:00:00 UTC ]
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#snapchat appeared
First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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#exclusive content
#viral publisher
Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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#young audience
#top lieutenants
#vice president
#mobile devices
#business model
#rising stars
Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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#show called
#media companies
#daily mail
#including hearst
#media partners
#heavy lifting
Snapchat is launching a new feature with 26 publishers including CNN and NBC Sports. And unlike a lot of platform features, it doesn't require a ton of resources. The post A new Snapchat feature lets publishers create live stories out of users’ posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
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#platform features
#nbc sports