Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the photo and video messaging among friends, but Discover, where premium publishers post daily digital editions, is where many of the ads run. So for business' sake, Snapchat is always evolving Discover, adding special publishers, tweaking the design, and building traffic-driving gateways to it. The post What publishers want Snapchat to fix about Discover appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with:
#media companies
#main focus
Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sources familiar
Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trial run
#announced today
#brit +
After four years of litigation, the Apple price-fixing case is over. But when can consumers expect to see the $400 million in refunds coming their way? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$400 million
Media partners like CNN, BuzzFeed, and Vox will finally be able to share Discover content outside of Snapchat.Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that... Continue reading at Fast Company
[ Fast Company | 2015-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#find ways
#discover channels
#media partners
#snapchat content
Cutting out the middlemen of the literary world can lead to the discovery of acclaimed authors such as Andrea BennettPublishers are playing literary agents at their own game, seeking out new talent for themselves and cutting out the industry’s powerful middlemen.Executives within HarperCollins,... Continue reading at The Guardian
[ The Guardian | 2015-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tinder press
#jonathan cape
#acclaimed authors
#literary world
A few days into Snapchat Discover, we checked in on how publishers are approaching the feature. The post How top publishers are using Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#snapchat appeared
#snapchat discover
#top publishers
With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to... Continue reading at AdWeek
[ AdWeek | 2015-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#editorial tone
#average age
#cable network
#feature articles
#short period
#younger users
Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#messaging application
Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#24-hour period
#special events
Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social channels
#conde nast
#strategic initiatives
#ad campaign
#create content
Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews
[ Betanews | 2013-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook prices
#court ruling
#ebook publisher
#-based company
The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget
[ Engadget | 2013-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#giving amazon
#agency pricing
Apparently Apple isn't the only company thinking the US Department of Justice's recently imposed remedies against it were "draconian." US publishers HarperCollins, Simon & Schuster, Penguin and others have also ganged up on the DOJ with a legal brief opposing the punitive restrictions. In... Continue reading at Engadget
[ Engadget | 2013-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#potential harm
#online stores
#amazon link
#publishing industry
#simon schuster
Challenged by shrinking sales and online piracy, Poland’s publishing industry aims to mitigate losses with more stringent price regulation, reports Jaroslaw Adamowski. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online piracy
#shrinking sales
#fight piracy
HarperCollins Children's Books has acquired a previously unpublished Richard Scarry title... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins children
A new survey of startups, publishers and venture capitalists reveals what needs to change for the three groups to collaborate and continue to innovate the book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book industry
Hachette Book Group, HarperCollins, and Simon & Schuster say they will pay consumers to settle claims they conspired to fix ebook prices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#settle claims
#simon schuster
#publishers agree
Hachette US, HarperCollins US and Simon & Schuster US have agreed to pay out a total of more... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
When the US Department of Justice sued Apple and five major book publishers over alleged ebook price rigging, it immediately became clear that a few of these companies would do just about anything to avoid trial. That same day, three of the publishers -- HarperCollins, Simon & Schuster and... Continue reading at Engadget
[ Engadget | 2012-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#give customers
#abc news
#barnes noble
#bought ebooks
#simon schuster
A prominent Senate Democrat sided with Apple this week, and called on the Justice Department to drop its ebook lawsuit against the Cupertino, Calif. company. Sen. Charles Schumer (D-N.Y.) wrote in an opinion piece that appeared in the Wednesday edition of the Wall Street Journal that a victory... Continue reading at Betanews
[ Betanews | 2012-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebooks market
#opinion piece
#ebook lawsuit
#justice department