Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the photo and video messaging among friends, but Discover, where premium publishers post daily digital editions, is where many of the ads run. So for business' sake, Snapchat is always evolving Discover, adding special publishers, tweaking the design, and building traffic-driving gateways to it. The post What publishers want Snapchat to fix about Discover appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-25 00:00:00 UTC ]
What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this
Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network FullScreen over copyright infringement. As Brandon Martinez, co-founder/CEO of the digital music-focused INDMUSIC put it so... Continue reading at AdWeek
[ AdWeek | 2013-09-16 00:00:00 UTC ]
More news stories like this
Time Warner said Tuesday that it won't complete its plan to separate Time Inc. division into an independent company this year as anticipated, prolonging a period of uncertainty at the publishing division just a little bit longer.Executives now intend to complete the spinoff early next year, Time... Continue reading at Crains New York
[ Crains New York | 2013-08-08 00:00:00 UTC ]
More news stories like this
As newsrooms continue to shrink, journalism and media students are facing a harsh reality upon graduation. Media companies are changing business models and expectations rapidly. Those changes are starting to trickle down to colleges. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-18 00:00:00 UTC ]
More news stories like this
In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
More news stories like this
A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash... Continue reading at AdWeek
[ AdWeek | 2013-03-18 00:00:00 UTC ]
More news stories like this
Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York
[ Crains New York | 2013-01-23 00:00:00 UTC ]
More news stories like this
HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
More news stories like this
The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
More news stories like this
Written By: Philip Jones Publication Date: Wed, 28/09/2011 - 09:59 Amazon.co.uk has asked publishers for discounts of 90% on titles in order to participate in an October Kindle promotion. The campaign, due to run from 17th to 31st October inclusively, will also be featured on Amazon.de, the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
More news stories like this
Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week
[ Media Week | 2011-09-08 00:00:00 UTC ]
More news stories like this
"The value of personal interaction still trumps all" is a firm belief of Steve Rosato, BEA show manager, who is all fired up for BEA 2011, the second under his command. And while the event's main focus is books and authors, technology and the digital revolution is also at the epicenter of this... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
More news stories like this
Media companies of the future will be organized differently from the way they are now, with much higher capital expense costs and much greater need for in-house digital development skill. That, with some accommodations for varying markets and editorial missions, was essentially the conclusion of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
More news stories like this