BNP Media to Take Most of Its Magazines Digital-Only By August

The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The change, which will impact the vast majority of BNP's approximately 40 magazines, was originally intended to be completed over two years but was condensed into a three-month timeframe in anticipation of the "difficult economic environment" brought on by the pandemic, co-CEO Tagg Henderson wrote in a memo to staffers earlier this month. Not impacted are three of the company's magazines that do offer paid subscriptions, The ACHR News, Architectural Record and Engineering News-Record, which Henderson says will continue to produce print editions for subscribers who prefer a physical format. "Like almost every media business, we have seen a significant downturn in new insertion orders," Henderson tells Folio:. "They are not gone completely, but they are down. We also had about a dozen events planned for Q2 that are now, hopefully, taking place in the second half of the year." While the pandemic sped up the timeframe, it wasn't the only reason for the shift, Henderson says, noting that digital editions have grown to make up about 30% of the company's controlled circulation and offer editors and advertisers greater insight into the types of content readers engage with. "It’s our belief that... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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