The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The change, which will impact the vast majority of BNP's approximately 40 magazines, was originally intended to be completed over two years but was condensed into a three-month timeframe in anticipation of the "difficult economic environment" brought on by the pandemic, co-CEO Tagg Henderson wrote in a memo to staffers earlier this month. Not impacted are three of the company's magazines that do offer paid subscriptions, The ACHR News, Architectural Record and Engineering News-Record, which Henderson says will continue to produce print editions for subscribers who prefer a physical format. "Like almost every media business, we have seen a significant downturn in new insertion orders," Henderson tells Folio:. "They are not gone completely, but they are down. We also had about a dozen events planned for Q2 that are now, hopefully, taking place in the second half of the year." While the pandemic sped up the timeframe, it wasn't the only reason for the shift, Henderson says, noting that digital editions have grown to make up about 30% of the company's controlled circulation and offer editors and advertisers greater insight into the types of content readers engage with. "It’s our belief that... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian
[ The Guardian | 2020-11-11 18:02:04 UTC ]
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With a goal of building digital revenue 'our authors can make a living from,' Saga Egmont's Lasse Horne is staffers for digital. The post Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-18 13:25:15 UTC ]
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Sales of downloadable audio jumped 32% in August over a year ago and e-book sales rose 14.6%. With hardcover sales up 29% in the month, sales of adult books rose 13.2% in August, according to AAP's BookStat. Total industry sales inched up 0.3% in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week
[ Media Week | 2020-10-12 09:21:30 UTC ]
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Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-26 04:01:12 UTC ]
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Unit sales of print books jumped 14.3% in the week ended Aug. 15, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with sales skyrocketing in three categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek
[ AdWeek | 2020-07-28 19:52:06 UTC ]
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Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
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Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading at Fast Company
[ Fast Company | 2020-06-18 06:00:14 UTC ]
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The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-18 04:01:34 UTC ]
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