People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

Other Publishing stories related to: 'People Magazine’s Newest Engagement Play Is Texting Readers Directly'

Online bookshop launches for Mail readers

E-commerce firm Monwell has launched the Mail Bookshop with Associated Newspapers, the publisher of the Daily Mail and the Mail on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 17:01:04 UTC ]
More news stories like this | News stories tagged with: #bookshop

With book tours scrapped, authors are finding new ways to connect with their readers

Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at The Washington Post

[ The Washington Post | 2020-08-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #chris bohjalian #facebook live #novelists

‘Little Scratch’ drops readers into the reality of a distressed mind

Rebecca Watson’s debut novel has a simple story line and an experimental approach. Continue reading at The Washington Post

[ The Washington Post | 2020-08-18 07:39:15 UTC ]
More news stories like this | News stories tagged with: #experimental approach #debut novel

People From My Neighbourhood: Behind the Scenes

Clare Skeats on the cover design for Hiromi Kawakami’s latest book of stories, translated by Ted Goossen. The post People From My Neighbourhood: Behind the Scenes appeared first on Granta. Continue reading at Granta

[ Granta | 2020-08-17 09:47:57 UTC ]
More news stories like this | News stories tagged with: #post people #cover design

‘Love After Love’ reminds readers why we go to books in search of answers to life’s great questions

Ingrid Persaud’s Trinidad-set debut is a memorable, moving account of wounded people who come together to create an alternative family. Continue reading at The Washington Post

[ The Washington Post | 2020-08-12 12:00:00 UTC ]
More news stories like this | News stories tagged with: #ingrid persaud

We at Literary Hub hereby approve of Oprah’s newest book club pick.

Phew. I know, you were all waiting on us, right? Especially you, Oprah. Oprah definitely cares what we think. Well, good news everybody: the official position of Literary Hub is that Oprah’s latest book club pick, Isabel Wilkerson’s Caste, is a knockout choice. “Of all the books I’ve chosen for... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-06 12:49:57 UTC ]
More news stories like this | News stories tagged with: #literary hub #isabel wilkerson #ve chosen #book club

Trade bodies to 'engage' with Covid-19 culture panel but note industry's absence

The Publishers Association has said it "looks forward to engaging" with a new expert advisory panel set up to investigate the pandemic's impact on arts and culture, although it has failed to include a representative from the industry. Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 09:04:29 UTC ]
More news stories like this | News stories tagged with: #trade bodies #publishers association

Readers have many opinions on how to cull your book collection — and also why you never should

Commenters responded to a recent essay about giving away books with a mix of philosophical musings and practical advice. Continue reading at The Washington Post

[ The Washington Post | 2020-08-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #recent essay #philosophical musings #practical advice

Publishers Play the Pandemic Waiting Game

As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fall events #moved online #publishers don

Face Up: The Best Magazine Covers From the Worst Year

9 picks that sum up 2020 (so far). The post Face Up: The Best Magazine Covers From the Worst Year appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
More news stories like this | News stories tagged with: #post face #magazine covers

Face Up: The Best Magazine Covers From the Worst Year

What can you say about this year that hasn't already been said? Not much. So instead of dwelling on the pain this industry, as well as this country is facing, we want to focus on some of the best cover design work of the year so far. We reached out to our community of magazine creatives and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
More news stories like this | News stories tagged with: #lubaina himid #times remains #tomer hanuka #essential workers #neighbors break #tom alberty #david haskell #damn brilliant #virus spread #bad things #public officials #tri-state region #content director #kadir nelson #kadir nelson—including

Face Up: The Best Magazine Covers From the Worst Year

In R.L. Maizes’s ‘Other People’s Pets,’ an aspiring veterinarian turns to a life of crime

La La has it all together. But when her career-thief father needs her help, she might just leave her stable life behind. Continue reading at The Washington Post

[ The Washington Post | 2020-07-29 08:37:58 UTC ]
More news stories like this |

What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek

[ AdWeek | 2020-07-28 19:52:06 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #oprah magazine #media buyers #hearst magazines #hearst

BA takes on Booktime magazine

The Booksellers Association is to take on the production of Booktime magazine, formerly published by Bertrams, and will publish an autumn edition in October. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 19:29:41 UTC ]
More news stories like this | News stories tagged with: #booksellers association

Hearst Magazines Names Acting President Following Troy Young’s Resignation

Hearst Magazines named an interim president a day before what would've been Troy Young's second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week... Continue reading at AdWeek

[ AdWeek | 2020-07-24 20:14:14 UTC ]
More news stories like this | News stories tagged with: #troy young #interim president #company spent #hearst

Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with: #appeared defiant #greatly exaggerated #racial discrimination #general apology #female coworkers #work overhauling #run separately #print side #businesses earned #joanna coles #widely speculated #rival candidate #carey returned #elected chairman #marie claire #hearst

Hearst Magazines President Troy Young Resigns After NYT Report

Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with: #inappropriate behavior #hearst

Hearst Magazines President Resigns After Allegations of Inappropriate Behavior

Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek

[ AdWeek | 2020-07-24 00:32:53 UTC ]
More news stories like this | News stories tagged with: #inappropriate behavior #troy young #hearst magazines #toxic culture #marie claire #hearst