You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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“The House on Vesper Sands” and “The Historians” feature appealing characters, who are the true draw of any well-told tale. Continue reading at The Washington Post
[ The Washington Post | 2021-02-08 14:00:00 UTC ]
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Book People are not the enemy of books, and gatekeeping book and reading culture does no one any favors. Continue reading at Book Riot
[ Book Riot | 2021-02-05 11:37:00 UTC ]
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We spoke with authors and editors of forthcoming biographies about the importance of narrative nonfiction to educate and empower kids and teens about environmental issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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New issue, dedicated to work by current and former prisoners, provokes uproar after it emerges one poet has served time for child pornography offencesThe US’s prestigious Poetry magazine has doubled down on its decision to publish a poem by a convicted sex offender as part of a special edition... Continue reading at The Guardian
[ The Guardian | 2021-02-03 16:08:52 UTC ]
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Michelle Obama's bestselling memoir Becoming will be published in paperback on 2ndMarch, alongside an edition for younger readers. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 06:18:31 UTC ]
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Get to know the work and services of libraries for the visually impaired and print disabled people around the world. Continue reading at Book Riot
[ Book Riot | 2021-01-29 11:32:00 UTC ]
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Hachette UK has released its latest gender pay gap report, revealing that the mean gender pay gap for Hachette UK Ltd dropped by four percentage points from 25.9% in 2019 to 21.9% in 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 18:43:45 UTC ]
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The most common resolution involves not just spending more time reading but reaching a specific number of books. Continue reading at The Washington Post
[ The Washington Post | 2021-01-26 06:19:26 UTC ]
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In May 2019, Manchester-born writer and journalist Anita Sethi was on a TransPennine train from Liverpool to Newcastle when she became the victim of a race hate crime, a male passenger attacking her with words that, she wrote later, “hurt the very heart of me”. Sethi bravely reported the racial... Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 15:24:54 UTC ]
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Whether you're practicing a language, or want to read a book in its original language, try these audiobook apps for language learning. Continue reading at Book Riot
[ Book Riot | 2021-01-20 11:39:00 UTC ]
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After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian
[ The Guardian | 2021-01-16 19:00:40 UTC ]
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Independent publisher Child's Play will publish two more picture books by Romani author Richard O’Neill, as part of his Romani Tales series. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 20:26:51 UTC ]
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Eley Williams’s first novel follows characters living in London more than a century apart who toil to compile the same ill-fated dictionary. Continue reading at The New York Times
[ The New York Times | 2021-01-05 10:00:02 UTC ]
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Jones’s debut is an important contribution to American letters, Black queer studies and the present moment’s profound reckoning with the legacy of America’s racialized violence. Continue reading at The Washington Post
[ The Washington Post | 2021-01-04 06:53:57 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Actress and comedian Rachel Bloom narrates her own memoir, I Want to Be Where the Normal... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-29 09:46:38 UTC ]
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Indie bookshops in Tiers 2 and 3—which, unlike Tier 4 shops, can still open their doors to customers—have reported a change in customer behaviour this week, with reduced footfall since the government's warnings and further restrictions at the weekend. Continue reading at The Bookseller
[ The Bookseller | 2020-12-23 07:59:52 UTC ]
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Need a new novel? Classic adventures, satire, and dystopian science fiction top this year's round-up of reader book recommendations for fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-18 22:08:27 UTC ]
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Need a new novel? Classic adventures, satire, and dystopian science fiction top this year's round-up of reader book recommendations for fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-18 22:08:27 UTC ]
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Need a new novel? Classic adventures, satire, and dystopian science fiction top this year's round-up of reader book recommendations for fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-18 22:08:27 UTC ]
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Book club and literary community Rebel Women Lit aims to ‘showcase the amazing range’ of Caribbean literature with the newly launched Caribbean Readers' Awards. The post In Jamaica, Rebel Women Lit Launches the Caribbean Readers’ Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-18 19:25:33 UTC ]
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