You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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According to UK study, just 5% of children’s books have black, Asian or minority ethnic protagonists – a small improvement from 1% in 2017Two years after the stark revelation that only 1% of British children’s books featured a main character who was black, Asian or minority ethnic, the... Continue reading at The Guardian
[ The Guardian | 2020-11-11 00:01:23 UTC ]
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In 1615, a sensational public murder trail took place in London. The victim, courtier and poet Sir Thomas Overbury, had died in 1613 while a prisoner in the Tower of London, but his death was only investigated two years later as wild rumours swirled around the court of James I. The whispers... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 17:39:33 UTC ]
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In May of this year, SAGE publishing took a step that was part gamble, part experiment. As discussions over lockdown policies dominated the global conversation, Professor Stephen Reicher emerged as one of the most authoritative voices in the field, through his work with the government’s... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 10:49:23 UTC ]
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Check out our 2020 holiday book gift guide for the best non-fiction and fiction picks for literary enthusiasts on your list. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-30 15:00:05 UTC ]
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Kansas bookseller Danny Caine's statement honoring the owners of Moon Palace Books in Minneapolis as the Midwest Independent Booksellers Association's bookseller of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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Check out wonderful picture book biographies of inspiring Black icons, including Josephine: The Dazzling Life of Josephine Baker. Continue reading at Book Riot
[ Book Riot | 2020-10-26 10:33:00 UTC ]
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Our commenters had some thoughtful responses to a story about novels that ended in disappointing ways. Continue reading at The Washington Post
[ The Washington Post | 2020-10-24 12:00:00 UTC ]
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Thank you, universe: We’re getting a queer Canadian grunge-era comedy series about Tegan and Sara Quin directed by Clea DuVall, and there’s literally nothing I can do to make that sentence better. The show will be based on High School, the sisters’ memoir of their adolescence in Calgary,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-21 18:12:12 UTC ]
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Samantha Bond will narrate the audiobook of S J Bennett’s novel, The Windsor Knot. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 13:14:02 UTC ]
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As in life, saying goodbye is not easy for storytellers. Parting can be such sweet sorrow or such putrid disappointment. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 12:00:00 UTC ]
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With a goal of building digital revenue 'our authors can make a living from,' Saga Egmont's Lasse Horne is staffers for digital. The post Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-18 13:25:15 UTC ]
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At the Frankfurt Book Fair conference, writer Bernardine Evaristo delivered a forceful keynote on the systemic bias against people of color in the UK publishing industry The post Bernardine Evaristo to UK Publishing: Hire More Diverse People appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 18:02:09 UTC ]
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As The Bookseller reports, UK publisher Faber has announced that they will be releasing the complete screenplays of Normal People, the popular BBC adaptation of Sally Rooney’s novel of the same name. Whether or not you understand on a larger level the reason anyone might buy and read a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-14 14:37:05 UTC ]
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Faber is to release the complete screenplays of the television series "Normal People", based on Sally Rooney's novel of the same title. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 21:25:25 UTC ]
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Between 1,500 and 2,000 members of the North American literary world signed an open letter offering support to trans and nonbinary communities. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-09 21:31:58 UTC ]
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What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot
[ Book Riot | 2020-10-09 10:33:00 UTC ]
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From memoir to young adult, there is a little bit of something for everyone on this list of audiobooks by Indigenous authors. Continue reading at Book Riot
[ Book Riot | 2020-10-06 10:31:00 UTC ]
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Cecilia Knapp has pledged to work with young people in London who "haven't had a chance to find their voice yet", as part of her tenure as newly appointed Young People's Laureate. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 19:21:24 UTC ]
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#amplify voices
West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 13:54:26 UTC ]
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I suppose I knew a greenhouse wasn’t the ideal place for some of my most treasured possessions. Continue reading at The Washington Post
[ The Washington Post | 2020-09-30 06:36:07 UTC ]
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