You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Literary Hub is pleased to reveal the US cover for Wole Soyinka’s new novel, Chronicles from the Land of the Happiest People on Earth, which will be published on September 28 by Pantheon Books. This will be Soyinka’s first novel to be published in 48 years, and also the first since he won the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-23 13:30:34 UTC ]
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Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today
[ World Literature Today | 2021-04-21 15:11:24 UTC ]
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It sounds like science fiction but the demonstration by Elon Musk’s neurotechnology company Neuralink is a brain-machine interface in action. Continue reading at Stuff
[ Stuff | 2021-04-15 02:20:13 UTC ]
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In an 11th survey, the French book business sees continued adoption of digital book formats, confirming the 'digital acceleration' in the pandemic. The post France’s New Report: 2020 Has ‘Converted’ Many Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-12 17:19:24 UTC ]
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The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 20:27:23 UTC ]
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On publication in January, Iranian-Jamaican Brooklynite Mateo Askaripour’s Black Buck became an instant New York Times bestseller. Described as “a crackling, satirical début novel”, and informed by the author’s own experiences in the tech world, the book has been compared to The Great Gatsby... Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 04:51:31 UTC ]
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The Christian fiction writer's bestsellers such as ‘Redeeming Love’ challenge readers to find answers in faith for their toughest questions and roughest issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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Exciting adaptation news: A24 and Rhombus Media have optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being developed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-07 14:34:36 UTC ]
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Writings by Brenda Peynado, Elizabeth Hand, Izumi Suzuki, Bruce Sterling and more. Continue reading at The Washington Post
[ The Washington Post | 2021-04-06 13:00:00 UTC ]
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‘Hamnet,’ written by Maggie O’Farrell and narrated by Ell Potter, was especially popular. Continue reading at The Washington Post
[ The Washington Post | 2021-04-04 12:00:00 UTC ]
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People want stories and that means cultivating a publishing ecosystem where big and small can flourishThis week both the UK’s Competition and Markets Authority and the Department of Justice in the US announced investigations into the planned $2.2bn acquisition of the publisher Simon &... Continue reading at The Guardian
[ The Guardian | 2021-03-28 17:25:47 UTC ]
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Claire Thomas’s three female protagonists ponder their worries while watching Samuel Beckett’s “Happy Days.” Continue reading at The Washington Post
[ The Washington Post | 2021-03-23 16:59:08 UTC ]
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Writer Jeannine Mjoseth was looking for adventure when she turned to professional wrestling. She got plenty of that. Continue reading at The Washington Post
[ The Washington Post | 2021-03-15 12:00:00 UTC ]
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With the levelling off of e-book sales, many have begun to wonder whether the book publishing industry will be spared the kinds of disruption experienced by other sectors of the media industries. But the digital transformation of the book publishing industry was never fundamentally about e-books... Continue reading at The Bookseller
[ The Bookseller | 2021-03-13 06:41:09 UTC ]
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Patricia Engel's third novel, released on March 2 by Avid Reader Press, already has all the trappings of a charmed publication. It also has a moving pre-publication history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Astra Publishing House has announced they are launching a new literary magazine, Astra Quarterly, which will start publishing online this fall and in print by the end of 2021. Astra Quarterly will have a strong international focus; it will have an international network of editors, and be... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
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The American Booksellers Association’s virtual Winter Institute attracted 1,971 participants last month, up from the 1,500 people who attended last year’s live meeting in Baltimore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
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When people ask why I love books, I can't always find the right words. Thankfully, others have done it for me with these book lover quotes. Continue reading at Book Riot
[ Book Riot | 2021-02-24 11:31:00 UTC ]
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Peter Barnes’ monologue about a royal footman was commissioned for radio but never broadcast until now. Director Philip Franks and others unravel its mysteryThe most celebrated set of dramatic monologues for broadcasting and theatre are Alan Bennett’s Talking Heads, first performed in the 1980s.... Continue reading at The Guardian
[ The Guardian | 2021-02-12 13:00:44 UTC ]
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“The House on Vesper Sands” and “The Historians” feature appealing characters, who are the true draw of any well-told tale. Continue reading at The Washington Post
[ The Washington Post | 2021-02-08 14:00:00 UTC ]
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