People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

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Now there’s a real-life Grinch cave, for people who’ve misunderstood the book or enjoy suffering.

Here’s something sick, deviant, and against nature: Dr. Seuss Enterprises has partnered with vacation rental management company Vacasa to create a real-life version of the Grinch’s cave—home of the Grinch, the titular role in the book about the Grinch. I’m a little perplexed by why someone would... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-10 19:05:11 UTC ]
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UK magazine firm tells staff they must come into office despite Omicron

Exclusive: Future Publishing emails 1,500 staff in England to say full working from home ‘is not something we can do’Coronavirus – latest updatesSee all our coronavirus coverageFuture, the London-listed owner of magazines from Marie Claire to Metal Hammer, has told more than 1,000 members of... Continue reading at The Guardian

[ The Guardian | 2021-12-10 12:07:58 UTC ]
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Sarah Vaughan | 'I am fascinated by why people are willing to put themselves in the public eye'

Sarah Vaughan returns to the corridors of Westminster in a thrilling new story of power plays. Continue reading at The Bookseller

[ The Bookseller | 2021-12-10 05:20:09 UTC ]
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Books make the best gifts. Here are seven surprising choices for the readers on your list.

Critic Michael Dirda’s picks include ‘Dear Highlights,’ ‘A Ray Bradbury Compendium’ and ‘American Christmas Stories’ Continue reading at The Washington Post

[ The Washington Post | 2021-12-08 17:32:50 UTC ]
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Jennifer Killick | 'I want to write for all children... I need to keep them engaged'

For her first title with Farshore, Jennifer Killick has conjured an exciting, chilling tale of friendship. Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 05:05:12 UTC ]
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‘Rock Concert’ goes behind the scenes with the people who made the biggest shows happen

Marc Myers’s oral history looks at the explosion of rock concerts over four decades. Continue reading at The Washington Post

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How Four Bestselling Authors Connected with Readers, Helped Indie Booksellers, and Beat the Pandemic

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[ Publishers Weekly | 2021-11-30 05:00:00 UTC ]
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Grab an Amazon Kindle e-reader for 44% off

Bookworms, clear your schedules. Just in time for the winter holidays, Amazon’s entry-level Kindle is back at an all-time low. Right now, you can get the Amazon Kindle for $50, or 44 percent off the normal price. This model’s standout feature is a front light that makes reading in the dark... Continue reading at PC World

[ PC World | 2021-11-26 19:51:00 UTC ]
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Russian oil giant Rosneft discontinues claim against Putin's People

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[ The Bookseller | 2021-11-26 19:40:03 UTC ]
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People Like Her Didn’t Exist in French Novels. Until She Wrote One.

Fatima Daas’s debut book explores the writer’s conflicted identities as a lesbian, Muslim woman with an immigrant background. In France, it was an unlikely literary hit. Continue reading at The New York Times

[ The New York Times | 2021-11-19 10:21:37 UTC ]
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THE BOY, THE MOLE, THE FOX AND THE HORSE is an International Phenomenon. It’s Partly Because of People like Me.

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[ Book Riot | 2021-11-18 11:37:00 UTC ]
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S&S signs Mason's 'delicious and playful' YA series

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[ The Bookseller | 2021-11-18 07:49:47 UTC ]
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‘America’s Librarian’ knows why people turn to libraries in times of need

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[ The Christian Science Monitor | 2021-11-16 23:20:31 UTC ]
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Italy’s Newest Readership Statistics: Released for BookCity Milano

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[ Publishing Perspectives | 2021-11-16 04:11:07 UTC ]
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[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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[ The Bookseller | 2021-11-10 00:53:24 UTC ]
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[ The Bookseller | 2021-11-09 20:44:40 UTC ]
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“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

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[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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He revealed U.S. atrocities in Vietnam while reporting for Newsweek and wrote a book about the ouster of Panamanian leader Manuel Noriega. Continue reading at The Washington Post

[ The Washington Post | 2021-11-06 16:48:34 UTC ]
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