People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

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Whiting Introduces Changes to Literary Magazine Prizes

The Whiting Foundation's 2023 Literary Magazine Awards will feature a new grant schedule, eligibility requirements, and total number of prizes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #whiting foundation #eligibility requirements #total number #literary magazine


As a Reader, Mo Willems Gives Himself Permission to Quit

“Somewhere along the line I liberated myself from the idea that I have to finish every book I start, instantly enlarging my exposure to new kinds of books.,” says the author and illustrator, whose latest picture book is “The Pigeon Will Ride the Roller Coaster!” “A book doesn’t have to be to my... Continue reading at The New York Times

[ The New York Times | 2022-09-01 09:00:20 UTC ]
More news stories like this | News stories tagged with: #book doesn #mo willems #roller coaster #picture book


Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this | News stories tagged with: #live events #emotional novels #older titles #briefly gorgeous #casey mcquiston #beach read #emily henry #bestseller charts


Amazon sale discounts Kindle e-readers by up to 21 percent

If you've had your eye on one of Amazon's premium e-readers but haven't yet pulled the trigger, today might be the day to do so. As part of a wide-ranging sale across various own-brand Amazon devices, the Kindle Oasis, Kindle Paperwhite Signature Edition and standard Kindle Paperwhite are all... Continue reading at Engadget

[ Engadget | 2022-08-15 08:46:55 UTC ]
More news stories like this | News stories tagged with: #kindle oasis #kindle devices #kindle paperwhite #premium e-readers #good time #wireless charging #automatically adjust #fast charging #all-time lows #buying advice #follow @engadgetdeals #kindle


After Roe v. Wade Reversal, Readers Flock to Publications Aimed at Women

The surge of readers has buoyed a part of the digital media world that has gradually declined in recent years. Continue reading at The New York Times

[ The New York Times | 2022-08-14 09:00:18 UTC ]
More news stories like this | News stories tagged with: #readers flock #digital media


The Actual American Dream Isn’t on the Magazine Covers

Sneha, the 22-year-old protagonist of Sarah Thankam Mathews’ debut novel All This Could Be Different, is the dutiful immigrant daughter. Despite the long recession, she bagged a corporate job right after college, and a free apartment in Brewers Hill, Milwaukee. She regularly sends money home to... Continue reading at Electric Literature

[ Electric Literature | 2022-08-11 11:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine covers #electric literature #debut novel


‘Bookish People’ is the perfect summer read for book lovers

Susan Coll’s new novel makes clever use of her experience working in one of the country’s foremost independent bookstores. Continue reading at The Washington Post

[ The Washington Post | 2022-08-04 11:00:00 UTC ]
More news stories like this | News stories tagged with: #book lovers #experience working


Dave Trott 'best of' e-book published for people with dyslexia

'Being Interesting' features selected articles from Trott’s long-running blog about creativity. Continue reading at Media Week

[ Media Week | 2022-08-03 10:34:37 UTC ]
More news stories like this | News stories tagged with: #e-book


Why are people on TikTok obsessed with Little Miss quizzes? And are they harvesting my data?

The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes... Continue reading at The Guardian

[ The Guardian | 2022-08-03 06:11:48 UTC ]
More news stories like this | News stories tagged with: #tiktok users #book characters #mr men #children’s book


What if White people woke up with dark skin? Mohsin Hamid’s novel wonders.

Book review of "The Last White Man," by Mohsin Hamid, which imagines a town in which everyone becomes dark-skinned. Continue reading at The Washington Post

[ The Washington Post | 2022-08-02 14:00:00 UTC ]
More news stories like this | News stories tagged with: #mohsin hamid #white man #book review


Reader does this question need a comma? A new book offers grammar help.

Roving grammarian Ellen Jovin helps settle questions about commas, split infinitives and more in “Rebel With a Clause” Continue reading at The Washington Post

[ The Washington Post | 2022-07-26 12:00:53 UTC ]
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Teens who mostly read paper books are better readers, a recent study says.

Sorry to Kindle loyalists: people who read paper books tend to be more advanced readers, according to a recent study of the reading habits of thousands of teens around the world. The study, conducted by the Organization for Economic Cooperation and Development, looked at the way teenagers in 30... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-25 17:18:30 UTC ]
More news stories like this | News stories tagged with: #recent study #reading habits #economic cooperation #kindle


Readers’ Favorite Phantoms, Specters and Chain-Dragging Ghosts

In 1904, after the Book Review published an appreciation of Henry James’s “The Turn of the Screw,” its letters page overflowed with ghost-story recommendations. Continue reading at The New York Times

[ The New York Times | 2022-07-22 15:44:31 UTC ]
More news stories like this | News stories tagged with: #henry james #book review


8 Plays to Read Aloud with Your Book Club

If you're looking to shake up the usual book club format, consider reading these plays as a way to make meet-ups more engaging. Continue reading at Book Riot

[ Book Riot | 2022-07-20 10:35:00 UTC ]
More news stories like this | News stories tagged with: #read aloud #book club


British fashion recognises ‘tastemaker’ behind Dazed & Confused magazine

Jefferson Hack, who co-founded the influential 90s journal, has empowered raft of new designers, says industry“I don’t think there’s been a tougher time in fashion since I’ve been doing this,” says the tastemaker and independent publisher Jefferson Hack, who co-founded Dazed & Confused... Continue reading at The Guardian

[ The Guardian | 2022-07-16 17:05:13 UTC ]
More news stories like this | News stories tagged with: #independent publisher


2022 Whiting Literary Magazine Prize Winners Announced

The winners of the 2022 Whiting Literary Magazine Prize celebrating "excellence in publishing and advocacy for writers" have been announced. Continue reading at Book Riot

[ Book Riot | 2022-07-14 21:40:54 UTC ]
More news stories like this | News stories tagged with: #literary magazine


Electric Literature Wins The Whiting Literary Magazine Prize

We are thrilled to announce that Electric Literature has won the prestigious Whiting Literary Magazine Prize! This highly competitive award recognizes excellence in digital and print magazines, and supports winners with an outright grant in the first year, followed by two years of a matching... Continue reading at Electric Literature

[ Electric Literature | 2022-07-14 13:15:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #print magazines #literary magazine


Here are the winners of the 2022 Whiting Literary Magazine Prizes.

Today, the Whiting Foundation announced the winners of its 2022 Literary Magazine Prizes, which honor “the most innovative and essential publications at the forefront of American literary culture.” The five winners were chosen—from an initial pool of more than eighty applicants —based on their... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-14 13:01:36 UTC ]
More news stories like this | News stories tagged with: #initial pool #unique contribution #literary magazine


2022 Whiting Literary Magazine Prize Winners Announced

The winners of the fifth annual Whiting Literary Magazine Prizes have been announced, with five publications, including 'Electric Literature' and 'Zyzzyva,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #taking home #combined total #literary magazine


Prime Day Kindle deals: Every Amazon e-reader is absurdly cheap

Amazon’s Kindles are the e-readers most people want. Usually, high demand means higher prices. Yet Amazon is all but giving Kindles away for Prime Day 2022, offering up deals on both basic and bougie models at absurdly low prices, even as “Prime Day” continues on into its second day. (You need... Continue reading at PC World

[ PC World | 2022-07-13 14:58:47 UTC ]
More news stories like this | News stories tagged with: #shiniest gem #earned accolades #blowing past #solid $10 #absolute steal #biggest draw #7-inch display #adding brightness #extra inch #brightness isn #significantly cheaper #whopping 32gb #usual $190 #compelling option #e-book #kindle