People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

Other Publishing stories related to: 'People Magazine’s Newest Engagement Play Is Texting Readers Directly'


Meet the owners of the newest bookstore in Brooklyn.

Forty years ago, my not-yet-gentrified neighborhood in Brooklyn had one bookstore, Mostly Books. When the owner retired, it became a video store (RIP Cousins). Then it was derelict, then it was councilman’s office, and now it’s (obviously) a real estate office. But in all those years, a... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 15:00:19 UTC ]
More news stories like this | News stories tagged with: #bookstore


B.J. Best, Andrew Ervin, and Brittney Morris on Video Games, Storytelling, and the Importance of Play

Writers B.J. Best, Andrew Ervin, and Brittney Morris join co-hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri to discuss the narrative realms of video games and the evolving space they inhabit. The group reminisces about their first... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
More news stories like this | News stories tagged with: #brittney morris #video games #book festival


Kindle Scribe update lets you send documents directly from Microsoft Word

Amazon’s well-reviewed hybrid tablet, the Kindle Scribe, is receiving a software update that brings some new tools to the e-reader/doodle machine. The most notable feature here is the ability to send documents directly from Microsoft Word to the e-reader with just a few clicks. This allows you... Continue reading at Engadget

[ Engadget | 2023-04-24 16:00:04 UTC ]
More news stories like this | News stories tagged with: #multi-column layout #pretty good #recent months #kindle


These are the 13 books people tried to ban the most in 2022.

Today, the American Library Association has published its annual list of the Most Challenged Books—those most often targeted for banning in schools and public libraries. As you may already know if you’ve been paying even the slightest bit of attention, book banning efforts are in high gear right... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-24 14:24:23 UTC ]
More news stories like this | News stories tagged with: #annual list #public libraries #high gear #library association


London Book Fair: New Data on UK Readers of Translated Fiction

The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
More news stories like this | News stories tagged with: #uk readers #translated fiction #united kingdom #nielsen


Michael Denneny, Editor of 'And the Band Played On,' Dead at 80

A champion of LGBTQ stories as both editor and author, Denneny died on April 12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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How a Tiny Literary Magazine Became a Springboard for Great Irish Writing

The Stinging Fly has helped launch several of Ireland’s most promising writers. How has a publication with 1,000 subscribers carved a niche in the Irish canon? Continue reading at The New York Times

[ The New York Times | 2023-04-05 09:00:42 UTC ]
More news stories like this | News stories tagged with: #helped launch #promising writers #literary magazine


‘I love nothing more than making people cry’: author Cheryl Strayed on her hugely moving TV show

Profound, big-hearted, and raw, the adaptation of bestselling book Tiny Beautiful Things is powerful television. Its writer talks grief, sorrow and being friends for life with Reese WitherspoonIn 2011, a little-known fortysomething author called Cheryl Strayed was about to become huge. She had... Continue reading at The Guardian

[ The Guardian | 2023-04-05 05:00:25 UTC ]
More news stories like this | News stories tagged with: #heroin addiction #desperately wanted #big screen #reese witherspoon #bestselling book


Chloé Zhao will direct a movie adaptation of Maggie O’Farrell’s Hamnet.

After an extremely lucrative but creatively deadening sojourn on Marvel Money Island, Oscar-winning writer-director Chloé Zhao is returning to more cerebral fare. Deadline announced this morning that the one of the Nomadland and Eternals director’s next projects will be a film adaption of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-04 19:04:48 UTC ]
More news stories like this | News stories tagged with: #movie adaptation #historical fiction


‘It was utterly wild’: the story of a 1970s erotic magazine for women

New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian

[ The Guardian | 2023-04-03 18:24:51 UTC ]
More news stories like this | News stories tagged with: #betty friedan #nikki giovanni #anas nin #anna wintour #conde nast


Apple Music bug on iOS is reportedly mixing up people's playlists

Apple Music users on iOS are highlighting a fairly serious bug that is causing other people's playlists and songs to appear in their libraries, according to multiple Redditors. On top of that, some users have complained that their own playlists have outright disappeared or been replaced by... Continue reading at Engadget

[ Engadget | 2023-03-23 10:30:03 UTC ]
More news stories like this | News stories tagged with: #libraries


Things (Some) Readers Find Annoying About Books and the Book World

Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot

[ Book Riot | 2023-03-22 10:34:00 UTC ]
More news stories like this | News stories tagged with: #book world


I believed readers only wanted trauma stories from writers of colour. Then I became an author | Zoya Patel

For so long, it seemed that readers were only interested in the experiences of people like me if we were traumatised, not triumphant – and I internalised this as an indisputable factGet our weekend culture and lifestyle emailI can’t pinpoint exactly when I started imagining myself in the stories... Continue reading at The Guardian

[ The Guardian | 2023-03-18 19:00:19 UTC ]
More news stories like this | News stories tagged with: #weekend culture #young age #cultural diversity #pop culture #hachette


Amazon no longer sells print and Kindle magazines

You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget

[ Engadget | 2023-03-17 09:28:33 UTC ]
More news stories like this | News stories tagged with: #difficult decision #making money #previous years #kindle


AI-generated images from text can't be copyrighted, US government rules

Any images that are produced by giving a text prompt to current generative AI models, such as Midjourney or Stable Diffusion, cannot be copyrighted in the US. That's according to the US Copyright Office (USCO), which has equated such prompts to a buyer giving directions to a commissioned artist.... Continue reading at Engadget

[ Engadget | 2023-03-16 17:42:43 UTC ]
More news stories like this | News stories tagged with: #stable diffusion #door open #ai-generated elements #case-by-case inquiry #panel discussions #copyright law #graphic novel


Publishers are cynically using ‘sensitivity readers’ to protect their bottom lines | Zoe Dubno

As books become intellectual property assets, publishers become asset managers trying to future-proof their toxic investmentsThe news that many of Roald Dahl’s books had been edited by the publisher Puffin to excise “offensive references to gender and race” has unleashed a brouhaha among the... Continue reading at The Guardian

[ The Guardian | 2023-03-09 11:20:19 UTC ]
More news stories like this | News stories tagged with: #sensitivity readers #roald dahl #publisher puffin #literary establishment #future generations #puffin


Warsick: Testimonial Plays Share Ukrainians’ Experience of War, by Oleksandra Wallo & Anna Halas

Warsick: Testimonial Plays Share Ukrainians’ Experience of War, by Oleksandra Wallo & Anna Halas Essay [email protected] Wed, 03/08/2023 - 14:54 Scene from Performance Survivor’s Syndrome, based on a work by Andriy Bondarenko, Harmyder... Continue reading at World Literature Today

[ World Literature Today | 2023-03-08 20:54:52 UTC ]
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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Exclusive Cover Reveal: Isle McElroy’s “People Collide”

Electric Literature is pleased to reveal the cover for acclaimed writer Isle McElroy’s sophomore novel, People Collide, which will be published by HarperCollins this September. When Eli wakes up alone in the cramped Bulgarian apartment he shares with Elizabeth, his more organized and successful... Continue reading at Electric Literature

[ Electric Literature | 2023-02-22 15:10:28 UTC ]
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A science fiction magazine closed submissions after being bombarded with stories written by ChatGPT

In a case of life (or something) imitating art, an award-winning publisher of science fiction says it’s being overrun with AI-generated work. Clarkesworld Magazine is no stranger to tales of artificial intelligence impacting society, but in a sad and wild case of life imitating art, the Hugo... Continue reading at Fast Company

[ Fast Company | 2023-02-21 09:59:00 UTC ]
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