You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with:
#tentpole events
#alexa skills
#digital strategy
#push notifications
#editorial content
#makes sense
Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#sheel shah
#publishing summit
#hearst
Results of a new study presented at Leipzig Book Fair show young Germans reading more but later, buying fewer books but at higher prices. The post At Leipzig Book Fair: Young Germans’ Engagement With Books and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-25 20:27:54 UTC ]
More news stories like this | News stories tagged with:
#reading appeared
#higher prices
#book fair
For a few days in October 2023, the capital of the science fiction world was Chengdu, China Continue reading at ABC News
[ ABC News | 2024-02-29 02:54:58 UTC ]
More news stories like this | News stories tagged with:
#science fiction
Next year, SenLinYu’s Harry Potter fic Manacled will disappear from Archive of Our Own. They don’t want to take it down, but it’s the only way to keep others from profiting off of the work. Continue reading at Wired
[ Wired | 2024-02-28 20:42:17 UTC ]
More news stories like this | News stories tagged with:
#harry potter
I always imagined, that, given the choice, I would read my own audiobook. I had heard memoirs often sounded best in the author’s throat—something about the familiar tang of the hardship unspooled. But had I written a memoir? A bookseller acquaintance asked me that a year before the publication... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-22 09:54:39 UTC ]
More news stories like this | News stories tagged with:
#audiobook narrator
#bookseller
#audiobook
The Sharjah Book Authority sent a special delegation to the 2024 New Delhi World Book Fair for meetings. The post At Delhi Book Fair: Sharjah Highlights Indian Publishers’ Engagement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-21 22:12:59 UTC ]
More news stories like this | News stories tagged with:
#world book
Silicon Valley’s top pundit dishes on her memoir Burn Book, immature billionaires, and whether she’s actually mean. Continue reading at Wired
[ Wired | 2024-02-15 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#silicon valley
#memoir
As Jay D. Aronson and Dr. Roger A. Mitchell explore in their recent book 'Death in Custody,' that lack of data is a national problem. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-02 20:19:44 UTC ]
More news stories like this | News stories tagged with:
Bricks-and-mortar bookshops anchor neighborhoods, while a book bus and pop-ups take their shelves on the road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with:
An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
If you're looking for a new tablet to keep track of all your 2024 goals on (or just for fun), now is a great time to buy. A range of Amazon Fire Tablets are currently on sale, including the new Fire HD 10 tablet. A 42 percent discount brings the 64GB Amazon Fire HD 10 tablet to $105 from $180 —... Continue reading at Engadget
[ Engadget | 2024-01-15 12:05:32 UTC ]
More news stories like this | News stories tagged with:
#microsd slot
#lock screen
#buying advice
#extra $10
#follow @engadgetdeals
#good book
Imperium Press, whose blog fosters a worldview it calls ‘folkishness’, has become an intellectual resource for the far right, but its works are widely available through mainstream sourcesGet our morning and afternoon news emails, free app or daily news podcastAt least one Australian-based online... Continue reading at The Guardian
[ The Guardian | 2024-01-14 14:00:30 UTC ]
More news stories like this | News stories tagged with:
#free app
#titles published
#guardian australia
#bookstore
#book publisher
Yep—noted art book publisher, comic book writer, and all-purpose hero Keanu Reeves is back to bless the darkest timeline with a novel. The Book of Elsewhere, which will be published by Del Rey on July 23, 2024, was co-written with China Miéville, and is set in the world of the BRZRKR comics that... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-10 15:27:59 UTC ]
More news stories like this | News stories tagged with:
#china miville
#del rey
#comic book