People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

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Living in an Unfolding Apocalyptic Reality with Emmanuel Vaughan-Lee, Emergence Magazine Founder

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-09 09:50:53 UTC ]
More news stories like this | News stories tagged with: #emerging stories #emergence magazine #online publication #sacred connection #narrated essays


Joyce Meskis, Bookseller Who Defended Readers’ Rights, Dies at 80

Her Denver bookstore, the Tattered Cover, was among the country’s best, and she often found herself in the midst of First Amendment fights. Continue reading at The New York Times

[ The New York Times | 2023-01-07 20:10:30 UTC ]
More news stories like this | News stories tagged with: #joyce meskis #tattered cover #bookseller


The Importance of Beta Readers

Before you publish, consider getting some feedback on your work through beta readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Why AI audiobook narrators could win over some authors and readers, despite the vocal bumps

Apple and Google’s AI turn in a booming market may sound less than human and raise the ire of voiceover actors, but it has cost benefits For the first few seconds, the narrator of Kristen Ethridge’s new romance audiobook, Shelter from the Storm, sounds like a human being. The voice is light and... Continue reading at The Guardian

[ The Guardian | 2023-01-05 06:41:18 UTC ]
More news stories like this | News stories tagged with: #audiobook narrator #voiceover actors #audiobook


My Delirious Evening With a Microwave Cookbook for Sad Single People

How does a microwave work to soothe single people’s woes? I tried some truly demented recipes from "Microwave Cooking for One & Two" to find out. Continue reading at Slate

[ Slate | 2022-12-29 20:56:31 UTC ]
More news stories like this | News stories tagged with: #cookbook


Big Names in Little Magazines: On Thomas Pynchon’s Very First Literary Journal Appearance

“Thomas Pynchon is a young writer, just twenty, who has previously published fiction in Epoch. He is a Cornell graduate and now lives in Seattle.” Writers know that the time between when a piece is accepted by a literary magazine and when it is actually published can be rather protracted—my... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-21 09:53:25 UTC ]
More news stories like this | News stories tagged with: #big names #thomas pynchon #young writer #literary magazine


PW’s 2022 People of the Year: The Defenders

We recognize the librarians, booksellers, authors, publishers, and allies standing tall in the face of unprecedented attacks on the freedom to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Amazon to End Print Textbook Rentals, Overhaul Magazine and Newspaper Subscriptions

Amazon is discontinuing its print textbook rental program, and will phase out print and digital magazine and newspaper subscriptions as well, though some magazines and newspapers will remain available through Kindle Unlimited. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine #kindle unlimited #kindle


Watch the newest commercials from Amazon, Society6, Disney and more

Amazon shows off its notepad-like Kindle Scribe, “the first Kindle for reading and writing.” Continue reading at Advertising Age

[ Advertising Age | 2022-12-12 18:44:20 UTC ]
More news stories like this | News stories tagged with: #kindle scribe #kindle


Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek

[ AdWeek | 2022-12-12 11:00:00 UTC ]
More news stories like this | News stories tagged with: #big game #simply isn #sound good #digital media


Robin Coste Lewis on Giving the Reader a Poetic Experience

Lit Hub is excited to feature a new series from Poets.org: “enjambments,” a monthly interview series with new and established poets. This month, they spoke to Robin Coste Lewis, the author of To the Perfect Realization of Helplessness (Alfred A. Knopf, 2022) and Voyage of the Sable Venus (Alfred... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-12 09:56:26 UTC ]
More news stories like this | News stories tagged with: #lit hub #national book award


Amazon Kindle Scribe Review: Read and Write on this Pricey Ebook Reader

You can read ebooks, write notes, or mark up PDFs on this new slate, but your wallet will feel a lot lighter. Continue reading at Wired

[ Wired | 2022-12-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #read ebooks #kindle


Astra Magazine Had Creative Freedom and a Budget. It Wasn’t Enough.

The literary journal attracted great names. Its issues sold well. And then it was over — a fate that offers insight into the tenuous place of literary magazines in the American publishing landscape. Continue reading at The New York Times

[ The New York Times | 2022-12-03 14:55:20 UTC ]
More news stories like this | News stories tagged with: #astra magazine #creative freedom #literary magazines #american publishing


'AudioFile' Magazine's Best Audiobooks of 2022

The bimonthly magazine, which covers and reviews audiobooks, has named its Best Audiobooks of 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #reviews audiobooks #bimonthly magazine


How Mastodon and federated services put social networks in the people’s hands

The Internet is getting weird again. Twitter’s recent stumbles under new ownership have surprisingly shined a quick light on the world of federated and decentralized social networking services, like Mastodon. These services are peer-to-peer or community-run networks, depending on the... Continue reading at PC World

[ PC World | 2022-11-30 11:45:00 UTC ]
More news stories like this | News stories tagged with: #streaming video #libraries


Astra House Shuts Its Literary Magazine

After publishing two issues, 'Astra Magazine' will shut down by the end of the year. The closure, the president of parent company Astra House Publishing said, will allow the company to focus on its book publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #literary magazine #astra magazine #book publishing


Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer focus #christian publishers


Amazon's Black Friday sale brings Kindle e-readers back to all-time lows

Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget

[ Engadget | 2022-11-18 13:13:24 UTC ]
More news stories like this | News stories tagged with: #all-time low #previous generation #signature edition #ebook collection #automatically adjust #kindle oasis #great time #kindle lineup #download books #worth noting #buying advice #follow @engadgetdeals #kindle


TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
More news stories like this | News stories tagged with: #online marketplace ##booktok #promote books #sell books #hugely successful #colleen hoover #large part #wh smith #hay festival #publisher penguin #bloomsbury #harpercollins


Sabaa Tahir Wins 2022 National Book Award for Young People's Literature

Sabaa Tahir received this year's Young People's Literature prize for her YA novel 'All My Rage'; during her tearful acceptance speech, Tahir noted, "I am the first Muslim and Pakistani American woman to win this award.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ya novel #literature prize #national book award