Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
News tagged with: #direct-to-consumer focus #christian publishers

Other Publishing stories related to: 'Christian Publishers Sharpen a Direct-to-Consumer Focus'

Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer focus #christian publishers

After layoffs, Brit + Co to focus on direct-to-consumer biz

Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week.   “It’s not news that the media industry has been... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger emphasis #smaller publishers #licensing deals #consumer services #provide specifics

How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer brands #facebook ads #commerce-focused publishers

Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ceos #direct-to-consumer sales

PWedu’s Christian Publishing Summit: Lessons Learned from Top Christian Social Channels

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lessons learned #online immersion

‘Retention is a key strategic element for all publishers’: European publishers focus on churn

A report from Axel Springer shows churn prevention is a higher priority this year while satisfaction with platform support has declined. The post ‘Retention is a key strategic element for all publishers’: European publishers focus on churn appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-21 00:00:00 UTC ]
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Publishing’s Darker Stories: Focusing on Freedom to Publish in London

In a never-before staged seminar event, London Book Fair this year presented a mini-conference on the freedom to publish with the International Publishers Association and featuring the widow of slain publisher Faisal Arefin Dipan. The post Publishing’s Darker Stories: Focusing on Freedom to... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london appeared #post publishing #darker stories

Christian Publishing Veteran Joey Paul Dies at 79

Paul, whose career in Christian publishing spanned more than four decades, was an executive editor at Thomas Nelson. He died on February 6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson

Kindle Direct Publishing Will Beta Test Virtual Voice–Narrated Audiobooks

Amazon's self-publishing arm has begun a beta test on technology allowing KDP authors to produce audiobook versions of their e-books using virtual voice narration. The audiobooks will be available wherever Audible titles are sold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #beta test #audiobook

Christian Publishers Add More Sci-fi/Fantasy Titles

With more adults and young adults looking for faith-based science fiction and fantasy books, publishers are responding by expanding imprints and new titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #young adults #fantasy books #science fiction

Christian Publisher Hugh Revell Barbour Has Died

Hugh Revell Barbour, a pioneer in Christian publishing as the head of the Fleming H. Revell Company and who was also a cofounder of the Evangelical Christian Publishers Association, died May 5. He was 93. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishing

Christian Publishers Measure a DEI Baseline

A first-time survey of the ethnic, racial, and gender makeup of Christian publishing shows the industry is overwhelmingly white and chiefly led by men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #overwhelmingly white

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make

A Lifetime of Christian Publishing: Dwight Baker

As he gets ready to retire next April after 43 years in the Christian publishing industry, Baker Publishing Group’s president and CEO Dwight Baker believes the next generation of publishers will face a different set of issues than those he and his contemporaries did. High on Baker’s list of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishing

Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian children #draw connections #children's book

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make

Supply Squeeze, Changing Consumer Behavior Challenges Publishers

Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recent webinar

Agents Offer Predictions for Christian Publishing

Literary agents in Christian publishing identify hot trends for 2022, while urging publishers to diversify their lists and think about how to grow new authors who can take over for aging stars. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishing #urging publishers #literary agents

Matthew Paul Turner Finds His Voice in Christian Publishing

Bestselling children’s book author Matthew Paul Turner, who came out as gay in 2020, is emphasizing inclusivity and self-acceptance in his new title, ‘I Am God’s Dream,’ which he calls his favorite book yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishing #bestselling children #favorite book #children’s book