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Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at 'AdWeek'

[ AdWeek | 2022-12-12 11:00:00 UTC ]
More news stories like this | News stories tagged with: #big game #simply isn #sound good #digital media

Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #disappointing results #things digital #simply isn #holy grail

Daring World War II memoir may be a little too Hollywood

An investigation by historian Guy Walters in the Daily Mail published last week says author Joe Corry's memoir "simply isn't true."A sensational upcoming British spy memoir of World War II is replete with derring-do worthy of “Inglourious Basterds”: battlefield bravado, concentration camp... Continue reading at 'Los Angeles Times'