You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-15 05:00:00 UTC ]
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Greenlight welcomes poet and author Emma Bolden for a virtual evening celebrating her new book, The Tiger and the Cage. This exquisitely wrought debut memoir recounts Bolden’s lifelong struggle with chronic pain and endometriosis, while speaking more broadly to anyone who has been told “it’s all... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-10 09:52:30 UTC ]
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The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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The pandemic, branding, and geopolitical politics were on the table in Juergen Boos' conversation with CEOs of Scholastic and Ravensburger. The post Publishing Perspectives Forum: ‘What Young Readers Need’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-03 14:51:13 UTC ]
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The Sussexes draw more ire than genocidal dictators – from people who struggle to articulate exactly what their problem isThe interior designer and social commentator Nicky Haslam has just released the latest annual version of his fabled tea towel, on which he lists some more of the things that... Continue reading at The Guardian
[ The Guardian | 2022-10-28 12:28:22 UTC ]
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Sri Lankan author Shehan Karunatilaka spent seven years writing The Seven Moons of Maali Almeida, which won the prestigious award on Monday, and asks readers to honour the work put into itBooker prize-winning author Shehan Karunatilaka has asked people not to circulate pirated versions of his... Continue reading at The Guardian
[ The Guardian | 2022-10-21 13:11:21 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Scottish actor Robbie Coltrane, who played a forensic psychologist on the TV series Cracker and Hagrid in the Harry Potter movies, has died. Continue reading at CBC
[ CBC | 2022-10-14 17:36:32 UTC ]
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Screen sizes! Storage! Lighting! With prices ranging from $100 to $350, some features might prove more valuable than others. I don’t want to spoil the punchline of this article, but Amazon’s Kindle e-reader lineup runs from inexpensive to expensive. And with the introduction of the latest... Continue reading at Fast Company
[ Fast Company | 2022-10-14 08:05:00 UTC ]
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The latest campaign from the delivery company revolves around a comic book starring four superpowered DoorDash delivery people, or “Dashers.” Continue reading at Advertising Age
[ Advertising Age | 2022-10-06 21:20:53 UTC ]
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The National Book Foundation has announced the five finalists for the 2022 National Book Award for Young People's Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-04 04:00:00 UTC ]
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Kiersten White, the Bram Stoker Award-winning author of “The Dark Descent of Elizabeth Frankenstein,” “Hide” and more, recommends a few of her favorite horror novels. Continue reading at The New York Times
[ The New York Times | 2022-10-01 09:00:17 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Qian Julie Wang’s Beautiful Country is out now in paperback from Anchor, so we asked about her routine and the intersection of writing and litigating. * What time of day do you write? I wrote Beautiful Country on my iPhone during my subway commute to and from my law firm job—so it was both the […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-26 08:51:56 UTC ]
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Companies providing ghostwritten autobiographies for people wanting to share histories have seen surge in trade since CovidBrian Lewis grew up on a tough council estate after arriving in Britain as part of the Windrush generation. At the age of eight he developed an interest in chess and joined... Continue reading at The Guardian
[ The Guardian | 2022-09-24 14:00:06 UTC ]
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The National Book Foundation has announced the 2022 Longlist for the Young People's Literature Award. Here are the 10 contenders. Continue reading at Book Riot
[ Book Riot | 2022-09-14 17:37:14 UTC ]
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Today, the National Book Foundation announced the 10 books on the longlist for the 2022 National Book Award for Young People’s Literature, including two graphic novels, three coming-of-age stories, and one remix of The Great Gatsby. The judges for this year’s award are Becky Albertalli, Joseph... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-14 14:15:00 UTC ]
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Getting an e-reader can do wonders for bookworms struggling with library management. (Physical space is a finite and precious resource, as we all found out during the pandemic.) You don’t even have to spend that much either, as today’s entry-level options pack a slew of features. Case in... Continue reading at PC World
[ PC World | 2022-09-13 15:01:41 UTC ]
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