You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with:
#tentpole events
#alexa skills
#digital strategy
#push notifications
#editorial content
#makes sense
As the federal government was promising to tackle harmful online disinformation about the pandemic, it was giving thousands of dollars to a magazine spreading conspiracy theories — including unsubstantiated claims that COVID-19 vaccines could... Continue reading at CBC
[ CBC | 2022-03-11 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#federal government
#covid-19 vaccines
#magazine publishing
Since 2011, all my book editors have been white. Why wouldn’t I want another perspective on the characters I invent?Until a few years ago, only publishing industry insiders would have understood the role of the sensitivity reader. Then came American Dirt. The Jeanine Cummins novel sold to a US... Continue reading at The Guardian
[ The Guardian | 2022-03-08 09:00:06 UTC ]
More news stories like this | News stories tagged with:
#juno dawson
#american dirt
#jeanine cummins
#seven-figure advance
#marginalised groups
#publishing industry
Amazon makes child-friendly versions of its popular Kindle e-readers, and today only, you can get them for a whole lot less than usual. The regular Kindle Kids is $60 down from $110, and the Kindle Paperwhite Kids is $110 instead of $160. Both Kindle devices are at their all-time low prices.... Continue reading at PC World
[ PC World | 2022-03-04 15:07:26 UTC ]
More news stories like this | News stories tagged with:
#friday evening
#unlimited access
#latest editions
#6-inch display
#8-inch display
#one-day sale
#kindle
For Kindle Vella, Amazon’s reading app for serial fiction, Gen Z readers, who are consuming webtoons and web novels in large numbers, could hold the key to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#younger readers
#reading app
#large numbers
#kindle
The novelist Kathryn Davis’s personal and time-shuffling new book, “Aurelia, Aurélia,” is about the death of her husband. Continue reading at The New York Times
[ The New York Times | 2022-03-02 10:00:08 UTC ]
More news stories like this | News stories tagged with:
#memoir
Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
More news stories like this | News stories tagged with:
#magazine abcs
#readers turn
#hearst
Alejandro Zambra’s latest book is a lighthearted study of artistic birthright, national identity and Chile’s contemporary literary scene. Continue reading at The New York Times
[ The New York Times | 2022-02-15 10:00:04 UTC ]
More news stories like this | News stories tagged with:
#national identity
The memoirist Sarah Manguso’s first novel is about a young girl’s life in a small, snowy New England town. Continue reading at The New York Times
[ The New York Times | 2022-02-06 10:00:06 UTC ]
More news stories like this | News stories tagged with:
#cold people
#young girl
#first novel
Sarah Manguso's "Very Cold People" portrays the fears surrounding girlhood with a blistering clarity. Continue reading at The Washington Post
[ The Washington Post | 2022-02-05 11:00:15 UTC ]
More news stories like this | News stories tagged with:
#cold people
#stunning clarity
#sarah manguso
The children’s book Who Are Your People?, teaches Black history in a time of turmoil over Critical Race Theory. Continue reading at Slate
[ Slate | 2022-02-04 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#children’s book
Michael Dirda listed 66 books that give him a deep sense of contentment and well-being. Commenters had their own ideas. Continue reading at The Washington Post
[ The Washington Post | 2022-01-27 12:00:00 UTC ]
More news stories like this |
Gina Miller and Theresa May are happy to be in Bloody Difficult Women, but the Mail man wanted his lawyers to vet the scriptThe Daily Mail and the Mail on Sunday have been banging on a lot lately about freedom of expression. An editorial declared it to be a “dark day” when the newspaper group... Continue reading at The Guardian
[ The Guardian | 2022-01-25 08:00:39 UTC ]
More news stories like this | News stories tagged with:
#legal battle
#meghan markle
#west london
#factual accuracy
#tim walker
#anthology
If you chart the shift in the BookScan era of the publishing into Children’s & Young Adult Non-Fiction (CYANF), you see it evolving from, broadly, a more schools-book focused sector to one in which the vast bulk of the revenue is derived from trade titles. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:28:02 UTC ]
More news stories like this | News stories tagged with:
#big dreams
#trade titles
#bookscan
The former Vogue editor-at-large, who died this week, impressed and inspired people he met — and those he didn't. Continue reading at The Huffington Post
[ The Huffington Post | 2022-01-19 17:49:28 UTC ]
More news stories like this |
Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian
[ The Guardian | 2022-01-15 17:00:27 UTC ]
More news stories like this | News stories tagged with:
#printed books
#book readers
#kindle ebook
#dozen years
#record year
#months early
#figures show
#tech companies
#printed word
#kindle
A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
More news stories like this | News stories tagged with:
#golden ages
#treasure trove
#rolling stone
#tina brown
#david remnick
#memoir
The New York Times Book Review marked their anniversary by asking readers to nominate the best book of the past 125 years. Here's the result. Continue reading at Book Riot
[ Book Riot | 2022-01-03 15:52:45 UTC ]
More news stories like this | News stories tagged with:
#times book
Redu, Belgium, was for decades a destination for book lovers. But now more than half of its bookstores have closed. Continue reading at The Washington Post
[ The Washington Post | 2021-12-26 14:43:23 UTC ]
More news stories like this | News stories tagged with:
#book lovers
HarperCollins and Catherine Belton have settled their dispute with Roman Abramovich over certain passages in Putin’s People (William Collins) about the reasons for the Russian billionaire's purchase of Chelsea Football Club. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 11:16:19 UTC ]
More news stories like this | News stories tagged with:
#roman abramovich
#russian billionaire
#harpercollins