You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Simon & Schuster UK has landed Tom Rob Smith’s "utterly gripping" novel Cold People in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 04:14:54 UTC ]
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These photos from a giant used book fair prove that romance novels are the best, and romance readers have the most fun. Continue reading at Book Riot
[ Book Riot | 2021-11-02 10:39:00 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Dear Readers, In what feels like a never ending cycle of disappointing media news, last week we in the literary community were astonished to learn that after two decades The Believer magazine will discontinue publication. (Since 2017, The Believer has been published by the Black Mountain... Continue reading at Electric Literature
[ Electric Literature | 2021-10-28 11:05:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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The TV news star's memoir, 'Going There,' is fearlessly, wildly entertaining, often emotional and sure to upend the idea that she wants your love. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-10-26 13:00:12 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Wes Anderson’s The French Dispatch is probably what you’d call an anthology film—which is to say it’s a compendium of several mini-films, unrelated topically but all connected somehow—but it also might not even be what you’d call a film at all. I’m not sure. We’ll think on this together in a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-22 15:57:31 UTC ]
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Mr. Pinkney brought new life to old fairy tales — and to children’s literature as a whole — with his radiant illustrations in more than 100 picture books. Continue reading at The Washington Post
[ The Washington Post | 2021-10-22 13:28:42 UTC ]
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Cambridge University Press is launching an initiative it describes as a "new concept" for the journal, bringing researchers from different fields together to explore fundamental questions which cut across traditional disciplines. Continue reading at The Bookseller
[ The Bookseller | 2021-10-21 11:06:33 UTC ]
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#cambridge university press
The Believer magazine will publish its final issue under the auspices of the Black Mountain Institute, which is hosted by the University of Nevada in Las Vegas, next spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Months after the departure of director Joshua Wolf Shenk, UNLV's institute announced on Tuesday it will stop producing the Believer next spring. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-10-19 18:31:13 UTC ]
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#literary magazine
We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation
[ The Conversation | 2021-10-07 05:14:45 UTC ]
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During the Follett and Baker & Taylor 2021 Virtual Publisher Summit—which convened on October 1 via Zoom for a second straight year—executives from B&T and parent company Follett offered a market overview of how their businesses have fared during the past year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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The purchase of Meredith Corp.'s magazine publishing operations is expected to close by the end of the year. Continue reading at Advertising Age
[ Advertising Age | 2021-10-06 23:04:39 UTC ]
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Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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#center stage
Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated... Continue reading at AdWeek
[ AdWeek | 2021-10-05 18:51:39 UTC ]
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Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times
[ The New York Times | 2021-10-04 19:32:10 UTC ]
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#online publications
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Official news came much sooner than expected. On Tuesday, just a day after leaks surfaced on the company’s Canadian and Mexican sites about models with a bigger screen and dramatically more LEDs, Amazon confirmed the launch of three new Kindle Paperwhites. In addition to a successor for the... Continue reading at PC World
[ PC World | 2021-09-21 13:00:00 UTC ]
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Today, the Library of Congress announced that bestselling author Jason Reynolds will serve as National Ambassador for Young People’s Literature for a third year. Reynolds’s extended appointment is an unprecedented event in the history of the program. The position, which was established in 2008,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-20 15:03:29 UTC ]
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