Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
News tagged with: #reluctant readers #provide samples #reading agency

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Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key moments #digital reading #week launching #blinkbox books


Vintage launches Free Books Campaign partnership

Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 17:41:21 UTC ]
More news stories like this | News stories tagged with: #free books #charity set


University presses launch new initiatives to reach readers with ‘experts’ in vogue

The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 12:05:56 UTC ]
More news stories like this | News stories tagged with: #university presses #reach readers


Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with: #e-book #libraries #e-book lending


Librarians Launch National Campaign to Oppose Macmillan’s Library E-book Embargo

“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book #macmillan #clear message


Campaign to launch diversity charity for children's books kicks off

Non-profit organisation We Need Diverse Books has kicked off its campaign to launch a UK branch to improve diversity and representation in children’s books, as Knights Of co-founder Aimée Felone said the project needs industry-wide support. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 15:42:06 UTC ]
More news stories like this | News stories tagged with: #non-profit organisation #diverse books


Susan Orlean and readers share library stories at L.A. Times Book Club launch

In her research for "The Library Book," Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-26 21:09:36 UTC ]
More news stories like this | News stories tagged with: #times book #outlandish questions #daily basis #people call #library book #susan orlean


Susan Orlean and readers share library stories at L.A. Times Book Club launch

In her research for “The Library Book,” Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Some people want help cheating on crossword puzzles. Others have more personal queries. “There is a guy who calls the library... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-26 20:35:00 UTC ]
More news stories like this | News stories tagged with: #times book #crossword puzzles #outlandish questions #daily basis #susan orlean #people call #library book


Children's book marketing competition launches

Children’s book publicists are being called on to submit a low-budget marketing campaign they are proud of to a competition. Continue reading at The Bookseller

[ The Bookseller | 2017-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publicists


BookTrust launches Bath Book Bed campaign

Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller

[ The Bookseller | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardest part


Children’s Books Ireland launches reading campaign

Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national gallery #31st october #irish author


Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette australia #advertising purposes #australian publisher #harper lee #dragon tattoo #lisbeth salander #david lagercrantz


German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #book market


Quercus launches Christmas book-giving campaign

Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greatest gift #christmas campaign #receiving books #quercus books


Bay Area Book Fest Launches Indiegogo Campaign

The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise $50 #indiegogo campaign


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sneak preview


MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes


German book chains launch new e-reader

German book chains Weltbild and Hugendubel have reacted swiftly to Amazon's announcement... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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