Opinion: Reaching Black readers

The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at 'The Bookseller'

[ The Bookseller | 2021-04-09 20:27:23 UTC ]

Other Publishing stories related to: 'Opinion: Reaching Black readers'

Opinion: Reaching Black readers

The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 20:27:23 UTC ]
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Reaching Reluctant Readers

We spoke with four educators about the ways they help turn reluctant readers into readers—and, hopefully, lifelong readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lifelong readers

Amazon's Black Friday sale brings Kindle e-readers back to all-time lows

Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget

[ Engadget | 2022-11-18 13:13:24 UTC ]
More news stories like this | News stories tagged with: #all-time low #previous generation #signature edition #ebook collection #automatically adjust #kindle oasis #great time #kindle lineup #download books #worth noting #buying advice #follow @engadgetdeals #kindle

Maia Kobabe on Fighting to Reach Marginalized Readers

At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions

[ The Millions | 2022-03-30 20:30:51 UTC ]
More news stories like this | News stories tagged with: #maia kobabe #book challenge #recent months #libraries #memoir

Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers

Reaching Readers at the Dollar Store

The value channel has been one of the fastest-growing sectors in retail over the past decade in general, if not for books. But opportunities exist—if publishers can make the economics work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reaching readers #past decade

Use the 'great power' of comms to reach more readers, industry PRs advise

The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:55:46 UTC ]
More news stories like this | News stories tagged with: #audience growth #futurebook conference #publishing industry

What book has the most disappointing ending? Readers have many opinions.

As in life, saying goodbye is not easy for storytellers. Parting can be such sweet sorrow or such putrid disappointment. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #sweet sorrow

Readers have many opinions on how to cull your book collection — and also why you never should

Commenters responded to a recent essay about giving away books with a mix of philosophical musings and practical advice. Continue reading at The Washington Post

[ The Washington Post | 2020-08-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #recent essay #philosophical musings #practical advice

Think Young: Christian Fiction Imprints Reach for Under-40 Readers

Publishers, trade groups, and booksellers of inspirational fiction discover millennials 'are not unicorns.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #christian fiction

‘Black and Asian people not seen as readers’: Bernardine Evaristo condemns books industry

In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at The Guardian

[ The Guardian | 2020-06-23 11:06:09 UTC ]
More news stories like this | News stories tagged with: #black woman #academic study #asian people #booker prize #trade fiction #core audience #guild calls #sweeping change #prize-winning author

University presses launch new initiatives to reach readers with ‘experts’ in vogue

The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 12:05:56 UTC ]
More news stories like this | News stories tagged with: #reach readers #university presses

PWedu’s Christian Publishing Summit: How to Reach New Readers

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online immersion

'Reach out to ignored readers', FutureBook panel urges

Publishers can't afford to be complacent if they are to help authors get more of their books into the hands of readers, agreed a panel of industry voices on how to navigate a "distracted world". Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reaching readers

One Week Left to Register for Reaching Readers Conference

Recharge your book marketing strategy, boost your outreach success and build lasting relationships with readers and customers at the Reaching Readers Conference on May 28. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week left

Readers Digest Reaches Sub Deal with Apple

The digital edition of Readers Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition #readers digest #app store

From Black Panther to Black Lightning: black superheroes are go!

African-American comic book characters are finally stepping up from sidekicksAfter five decades as sidekicks, secondary characters and niche titles, the black superhero’s time has finally come.Next month Marvel releases its eagerly awaited Black Panther movie, centred on a young African king who... Continue reading at The Guardian

[ The Guardian | 2018-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luke cage #big screen #ve reached

Is That Black Enough For You?!?: inside the Black cinema revolution of the 70s

Historian and critic Elvis Mitchell talks about his revealing Netflix documentary that focuses on an often forgotten eraI’m worried about Black Panther: Wakanda Forever. The original, released to great fanfare in 2018, was such a hit across the board – with critics, at the box office, as a... Continue reading at The Guardian

[ The Guardian | 2022-10-29 06:17:49 UTC ]
More news stories like this | News stories tagged with: #black panther #wakanda forever #great fanfare #box office #cultural force #comic book