IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
News tagged with: #reaching readers

Other news stories related to: "IPG looks at 'reaching readers'"


IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reaching readers


Reaching Reluctant Readers

We spoke with four educators about the ways they help turn reluctant readers into readers—and, hopefully, lifelong readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lifelong readers


Maia Kobabe on Fighting to Reach Marginalized Readers

At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions

[ The Millions | 2022-03-30 20:30:51 UTC ]
More news stories like this | News stories tagged with: #memoir #libraries #recent months #book challenge #maia kobabe


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reluctant readers #reading agency


Reaching Readers at the Dollar Store

The value channel has been one of the fastest-growing sectors in retail over the past decade in general, if not for books. But opportunities exist—if publishers can make the economics work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade #reaching readers


Opinion: Reaching Black readers

The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 20:27:23 UTC ]
More news stories like this |


Use the 'great power' of comms to reach more readers, industry PRs advise

The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:55:46 UTC ]
More news stories like this | News stories tagged with: #publishing industry #futurebook conference #audience growth


Think Young: Christian Fiction Imprints Reach for Under-40 Readers

Publishers, trade groups, and booksellers of inspirational fiction discover millennials 'are not unicorns.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #christian fiction


University presses launch new initiatives to reach readers with ‘experts’ in vogue

The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 12:05:56 UTC ]
More news stories like this | News stories tagged with: #university presses #reach readers


PWedu’s Christian Publishing Summit: How to Reach New Readers

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online immersion


'Reach out to ignored readers', FutureBook panel urges

Publishers can't afford to be complacent if they are to help authors get more of their books into the hands of readers, agreed a panel of industry voices on how to navigate a "distracted world".  Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this |


One Week Left to Register for Reaching Readers Conference

Recharge your book marketing strategy, boost your outreach success and build lasting relationships with readers and customers at the Reaching Readers Conference on May 28. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week left


Amazon and IPG US reach settlement

Amazon and the Independent Publishers Group in the US have reached a settlement over their ebook... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this |


Reader’s Digest Reaches Sub Deal with Apple

The digital edition of Reader’s Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #readers digest #digital edition


'Don’t ask what’s wrong with the reader, what's wrong with the books?': writing for readers with dyslexia

From tinting their pages yellow to redesigning fonts, publisher Barrington Stoke is leading the way in dyslexia-friendly books. They and their authors – including Meg Rosoff and Anthony McGowan – explain the practicalitiesMainstream understanding of dyslexia has come a long way from the days... Continue reading at The Guardian

[ The Guardian | 2016-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important factors #barrington stoke


E-Readers for Real Readers

Dedicated devices for reading ebooks have been a hot category for nearly a decade, with tech firms from Amazon, Samsung and Barnes & Noble releasing a dizzying number of options in recent years. Yet while most of the new devices being introduced for reading ebooks... Continue reading at ABC News

[ ABC News | 2015-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech firms #hot category #reading ebooks #real readers


San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
More news stories like this |


Council, Adams reach $5B deal on City of Yes housing plan

The City Council advanced but weakened Mayor Eric Adams’ City of Yes housing plan in a last-minute deal ratified on Thursday in two committee votes. As part of the agreement, the administration committed to spending $5 billion on affordable housing programs and infrastructure improvements.Many... Continue reading at Crains New York

[ Crains New York | 2024-11-21 19:06:35 UTC ]
More news stories like this | News stories tagged with: #somos #speaker adams #puerto rico #somos conference #felony indictment #recent months


Sunday Express editor David Wooding departs Reach amid further job cuts

Wooding left as part of a move to dismantle the remaining dedicated Sunday Express editorial team to create a seven-day operationThe Sunday Express editor, David Wooding, has become the latest top editorial executive to depart Reach, as the national and regional newspaper publisher embarks on... Continue reading at The Guardian

[ The Guardian | 2024-11-16 14:19:24 UTC ]
More news stories like this | News stories tagged with: #newspaper publisher #assistant editor #job cuts


Kindle Colorsoft Review: A Color E-Reader and Not Much Else

The first color Kindle is a nice upgrade, but Amazon missed out on a few opportunities to make the Colorsoft even more special. Continue reading at Wired

[ Wired | 2024-10-30 13:15:00 UTC ]
More news stories like this | News stories tagged with: #kindle #color kindle