People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

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Reader, Heal Yourself: Spotlight on Wim Hof

In his latest book, The Wim Hof Method, the extreme athlete aims to change the way people perceive consciousness and human potential. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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Peter Blackstock has been appointed to the role of publisher at Atlantic Books imprint Grove Press UK.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 02:25:26 UTC ]
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I’m Too Slow a Reader for Book Clubs

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[ Book Riot | 2020-09-02 10:34:00 UTC ]
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Puffin to publish animal detective series for younger readers by Megan Rix

Puffin will publish a new animal detective series from Megan Rix for readers aged six plus. Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 09:37:50 UTC ]
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Ayad Akhtar’s play ‘Disgraced’ won a Pulitzer Prize. Now ‘Homeland Elegies’ shows what that success cost him.

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[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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“A Lot of People, They Can Just Go to Sleep and Not Really Have to Think About It”

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[ Slate | 2020-08-29 20:38:21 UTC ]
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UK nominations in for IBBY's Outstanding Books for Young People with Disabilities

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[ The Bookseller | 2020-08-25 13:26:55 UTC ]
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[ The Bookseller | 2020-08-24 18:03:10 UTC ]
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[ The Bookseller | 2020-08-23 20:03:38 UTC ]
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People want to support their local bookstores. They might be hurting them instead.

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[ The Washington Post | 2020-08-23 14:00:26 UTC ]
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[ The Bookseller | 2020-08-19 17:01:04 UTC ]
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With book tours scrapped, authors are finding new ways to connect with their readers

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[ The Washington Post | 2020-08-19 12:00:00 UTC ]
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[ The Washington Post | 2020-08-18 07:39:15 UTC ]
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[ Granta | 2020-08-17 09:47:57 UTC ]
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‘Love After Love’ reminds readers why we go to books in search of answers to life’s great questions

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[ The Washington Post | 2020-08-12 12:00:00 UTC ]
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We at Literary Hub hereby approve of Oprah’s newest book club pick.

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[ Literrary Hub | 2020-08-06 12:49:57 UTC ]
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Trade bodies to 'engage' with Covid-19 culture panel but note industry's absence

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[ The Bookseller | 2020-08-05 09:04:29 UTC ]
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[ The Washington Post | 2020-08-01 12:00:00 UTC ]
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