You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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It’s never too early to learn that racism is wrong and we should be doing something about it. These books will help show our kids how, writes publisher and bookseller Aimée FeloneDo the work: Layla F Saad’s anti-racist reading list The weight of the world seems heavier than ever right now. The... Continue reading at The Guardian
[ The Guardian | 2020-06-04 07:00:00 UTC ]
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In the new book 'Trans New York,' published by Apollo Publishers on June 2, photographer Peter Bussian spotlights, through portraits, the transgender community living throughout New York City’s five boroughs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
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[caption id="attachment_181071" align="alignright" width="150"] Paul Andrews[/caption] Despite a string of recent acquisitions and what CEO Chris Ferrell termed "significant financial exposure" due to a suspension of live events, Nashville-based Endeavor Business Media evidently still has the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-03 20:20:06 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People about Race (Bloomsbury) has rocketed straight into the Amazon Charts' Most-Sold: Non-Fiction number one spot in its first week in the chart. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 00:35:29 UTC ]
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Get to know the fantastic and thrilling world of the DINOSAUR TRAIN series, a shining example of science fiction for early readers. Continue reading at Book Riot
[ Book Riot | 2020-06-02 10:35:52 UTC ]
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Sally Rooney's Normal People (Faber) has bounced back to the UK Official Top 50 number one spot for a second week across lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 21:09:57 UTC ]
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In Bennett’s second novel, the life choices of twin sisters echo across generations. Continue reading at The Washington Post
[ The Washington Post | 2020-06-01 09:11:24 UTC ]
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The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
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The prolific author's latest novel, Black Sun, is an epic fantasy set in pre-Columbian America, Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-26 04:00:00 UTC ]
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New York Times best-selling author Samantha Irby may have become a household name (in certain households, anyway) following the massive success of her 2017 essay collection, We Are Never Meeting in Real Life, but I fell in love with her hilariously funny and shamelessly honest work on her blog,... Continue reading at Electric Literature
[ Electric Literature | 2020-05-22 11:00:00 UTC ]
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The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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Magazine publisher Bauer Media plans to close, merge or sell ten of its print titles it says will not be Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-19 17:01:09 UTC ]
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Bauer reviews portfolio of UK titles as pandemic accelerates fall in print advertisingCoronavirus – latest updatesSee all our coronavirus coverageThe music monthly Q is one of 10 magazines that could disappear from newsagents’ shelves as one of the UK’s biggest publishers considers the future of... Continue reading at The Guardian
[ The Guardian | 2020-05-18 19:16:59 UTC ]
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For the week ending 9th May, Sally Rooney’s Normal People punted into the Bookstat e-book number one, climbing one place to leapfrog Andrew Mayne’s The Girl Beneath the Sea. Continue reading at The Bookseller
[ The Bookseller | 2020-05-16 12:06:19 UTC ]
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Staffers at Pop-Up Magazine Productions, parent company of The California Sunday Magazine and the touring "live magazine" show Pop-Up Magazine, are forming a union, and they appear to have their employer's support in doing so. An announcement issued on Monday says employees will be organizing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-12 11:52:17 UTC ]
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Sink into an excellent adult book for YA readers with these must-read crossover books featuring the themes you love in YA literature. Continue reading at Book Riot
[ Book Riot | 2020-05-11 10:33:44 UTC ]
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Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World
[ PC World | 2020-05-08 18:45:00 UTC ]
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[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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