You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. AudioFile’s Josephine Reed spoke with author and National Ambassador for Young People’s... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-10 08:48:25 UTC ]
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Something more than a little unsettling dawned on me the other day: I’ve spent five decades in and around the magazine business, all on the editorial side. Half a century! How did that happen? Well, to borrow a phrase from master lyricist Paul McCartney, it’s been a long and winding road.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-09 20:25:47 UTC ]
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I SIT WITH María Lynch and Sandra Pareja in the sixth-story office of Casanovas & Lynch, a literary agency in the Gràcia neighborhood of Barcelona. Lynch is a partner at the agency, Pareja does foreign rights, and both of them are also literary agents. We talk about the many roles an agent... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-03-06 13:30:42 UTC ]
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Guinness World Records has revealed the cover of its next edition and launched a competition for one lucky reader to appear on it. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 07:40:22 UTC ]
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This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role. Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-03 20:09:05 UTC ]
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#top priorities
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Seattle magazine is coming home. The 54 year-old monthly has been acquired by local entrepreneur Jonathan Sposato, co-founder and chairman of the tech site GeekWire.com and the online photo editing service PicMonkey, he announced Monday. Terms of the deal were not disclosed. The seller,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-02 22:55:02 UTC ]
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Fitzcarraldo Editions, Giramondo and New Directions are launching The Novel Prize, a $10,000 biennial award for book-length fiction by published or unpublished authors. Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 09:34:44 UTC ]
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New Directions Publishing has unveiled a subscription program it hopes will link readers to current publications the press believes are destined for classic status. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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[caption id="attachment_177771" align="alignright" width="150"] Jason Frierott[/caption] Meredith Corp. announced Thursday that it has hired Jason Frierott as its new VP and CFO, succeeding Joe Ceryanec, who had previously announced plans to retire in early 2020 after 12 years in the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 20:00:04 UTC ]
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German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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It happened yesterday at 7:59pm. My dear friend and colleague, Olivia Rutigliano, sent me a text that I’ll never forget. It was a screenshot of her Twitter notifications. Taco Bell Quarterly (@TBQuarterly) had followed her. What is Taco Bell Quarterly? Is it a joke? How did this even start? Are... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 21:25:27 UTC ]
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The president has called his former national security adviser a traitor and says the highly anticipated memoir shouldn't be published before November. Continue reading at Slate
[ Slate | 2020-02-22 15:12:08 UTC ]
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#block publication
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Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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#print magazines
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[caption id="attachment_141881" align="alignright" width="150"] Joe Brown[/caption] Hearst Magazines has hired Joe Brown as group editorial director of its Hearst Autos division, which includes Car and Driver, Road & Track and Autoweek, among other titles, starting March 2. Brown moves to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-13 19:39:00 UTC ]
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Science shows that social bonds are crucial to well-being, Lydia Denworth writes. Continue reading at The Washington Post
[ The Washington Post | 2020-02-07 13:47:11 UTC ]
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[caption id="attachment_176661" align="alignright" width="150"] Janet King[/caption] Last week, SourceMedia relaunched as Arizent, revealing what it says is a new, mission-driven organization and strategy. Amid the relaunch are multiple leadership appointments. Janet King joins the company as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-30 20:12:20 UTC ]
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[caption id="attachment_176505" align="alignright" width="150"] Kate Kelly Smith[/caption] Shelter magazines veteran Kate Kelly Smith has been appointed executive VP and managing director of Luxe Interiors + Design and chief sales officer for parent company Sandow's design media brands. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 20:20:03 UTC ]
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Meredith announced it has another quarterly newsstand title in the works, this time with chef, author and TV personality Ayesha Curry. This will be the second new title added to the Meredith portfolio in 2020, along with “The Property Brothers” Drew Jonathan Scott’s Reveal, which hit newsstands... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 14:48:45 UTC ]
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The best-selling author and public interest lawyer comes from a family in which words mattered. A lot. Continue reading at The New York Times
[ The New York Times | 2020-01-23 10:00:04 UTC ]
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Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-20 05:01:59 UTC ]
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