You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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A few years ago I started making predictions about the upcoming year. Admittedly, they haven’t exactly been bold, but have really been more of a heads up on what trends to look out for and what sort of coverage you can expect from us as a reader. Last December, I followed up on my predictions... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 16:41:44 UTC ]
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Palm Beach Media Group, a subsidiary of regional mag publisher Hour Media Group, has acquired Ft. Lauderdale-based Gulfstream Media group and its portfolio of local luxury lifestyle titles, the company announced. Included in the deal are Gold Coast, Boca Life, The Palm Beacher, Jupiter, Stuart... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-11 18:23:16 UTC ]
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For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-10 17:25:34 UTC ]
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TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
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Her new book, “Morning Glory on the Vine,” brings together lyrics and drawings that she once gave to close friends. Continue reading at The Washington Post
[ The Washington Post | 2019-12-06 13:00:00 UTC ]
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In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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Every day of the year, Electric Literature is grateful for the people who read and share what we publish. But on this Giving Tuesday, we’re coming to you with a special request: Electric Lit is aiming for 1,000 members by 2020, and we want you to be one of them. Your membership gets you... Continue reading at Electric Literature
[ Electric Literature | 2019-12-03 12:00:00 UTC ]
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Hachette UK has reported on its gender pay gap for 2019, revealing it has made some progress in closing the gender data gap in its core publishing divisions after increasing the number of higher paid women in its upper echelons. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 05:24:24 UTC ]
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Gaby Wood, literary director of the Booker Prize Foundation, has said prizes like the Booker are for readers first and foremost, and that they should be treated as an investigation rather than an act of judgement shaping the canon. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 12:59:25 UTC ]
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From student workshops and academic conferences to literary awards and book clubs, African American literary organizations work to support writers and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
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The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 12:05:56 UTC ]
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Our photographer caught up with the five finalists for the Young People’s Literature prize, along with their editors, and also captured the award announcement at Cipriani Wall Street in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-21 05:00:00 UTC ]
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Sandow—the parent company of Interior Design and Luxe Interiors + Design magazines, among others—has acquired architecture and design-focused Metropolis magazine from owner and president Eugenie Havemeyer, both sides announced this week. Terms of the deal weren't disclosed. Launched by... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-20 15:42:51 UTC ]
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Crime writer Isabelle Grey is publishing a new novel with Quercus, Tell Me How It Ends, exploring the relationship between two women who share a dark past. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 20:22:02 UTC ]
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The newly launched Platinum Magazine, a magazine aimed at women over 55, has launched a books section edited by novelist Adele Parks. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 05:39:11 UTC ]
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Journalists Tom Brokaw and James Reston Jr. capture the tumult and uncertainty of the scandal. Continue reading at The Washington Post
[ The Washington Post | 2019-11-15 14:22:49 UTC ]
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Shortly after the stunning US presidential election in 2016, a French journalist with a lifelong love for American literature seized the political moment to give American authors a platform to express themselves in what would become a 200-page magazine called America—in French. Fifteen days... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-15 09:48:32 UTC ]
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[caption id="attachment_175123" align="alignright" width="150"] Roula Khalaf[/caption] The Financial Times announced Roula Khalaf as its next editor, making her the first female top editor at the FT in its 131-year history. A 24-year veteran of the FT, Khalaf most recently served as deputy... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-14 20:49:51 UTC ]
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On May 17, 1973, the first witness to testify in the Senate’s Watergate hearings took the stand. It wasn’t former White House Counsel John Dean, or former Chief of Staff H.R. Haldeman, or the burglar James McCord, but Robert C. Odle, Jr., a “baby-faced” 29-year-old who had been the office... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-13 13:14:35 UTC ]
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