You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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On May 17, 1973, the first witness to testify in the Senate’s Watergate hearings took the stand. It wasn’t former White House Counsel John Dean, or former Chief of Staff H.R. Haldeman, or the burglar James McCord, but Robert C. Odle, Jr., a “baby-faced” 29-year-old who had been the office... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-13 13:14:35 UTC ]
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ANN PATCHETT IS an American writer and independent bookseller who has authored eight novels, three books of nonfiction, co-authored a children’s book, and edited two books of essays. Her latest novel is The Dutch House, which was released this September. Patchett has received numerous awards and... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-11-12 20:00:45 UTC ]
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Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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Astrophysicist Raman Prinja and artist Chris Wormell’s book Planetarium: Welcome to the Museum (Templar Publishing), about the wonders of space, has scooped the Royal Society’s Young People’s Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 19:41:46 UTC ]
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The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
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My first publication was a translation, not something I wrote myself. It was an essay in Greek about the poet C.P. Cavafy for a literary anthology of that kind of thing. Before taking up Modern Greek I had spent thousands of hours of my youth translating Homer for my studies—probably too many... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-12 09:50:58 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Norwegian artist Kristin Roskifte has won the Nordic Council Children and Young People’s Literature Prize worth 350,000 Danish Kr (£40,000). Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 13:40:57 UTC ]
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The novel opens with Dracula arguing with his girlfriend and gets weirder from there. Continue reading at The Washington Post
[ The Washington Post | 2019-11-04 21:45:57 UTC ]
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NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
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Kids don’t feel burdened by carrying physical books; they feel girded with the tools of their own entertainment. Continue reading at The Washington Post
[ The Washington Post | 2019-11-01 11:00:00 UTC ]
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Cookbook stands make the perfect gift and we've got the 12 best cookbook stands for readers and cooks who want to scan through books and recipes hands-free. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:36:18 UTC ]
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On Tuesday the business information company Questex announced Patrick Nohilly as its new chief financial officer, to work out of its New York headquarters. Nohilly succeeds Debra Mason, who left in September to take on the CFO role at SourceMedia. Nohilly most recently served as president and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 22:05:02 UTC ]
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Sir Chris Hoy is publishing a new non-fiction book for children with Walker Books called Be Amazing! to show young readers nothing is impossible. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 05:49:35 UTC ]
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After Little Free Library, the Wisconsin nonprofit launched 10 years ago by the late Todd Bol, recently applied for three trademarks, Bol's family called foul, claiming that the literacy organization is dishonoring Bol's legacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-29 04:00:00 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
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The former magazine editor talks about her latest book about the magazine Holiday. Continue reading at The New York Times
[ The New York Times | 2019-10-19 09:00:08 UTC ]
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