You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with:
#tentpole events
#alexa skills
#digital strategy
#push notifications
#editorial content
#makes sense
We've seen people turn neural networks to almost everything from drafting pickup lines to a new Harry Potter chapter, but it turns out classic text adventure games may be one of the best fits for AI yet. This latest glimpse into what artificial intel... Continue reading at Engadget
[ Engadget | 2019-09-11 19:39:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian
[ The Guardian | 2019-09-11 16:09:38 UTC ]
More news stories like this | News stories tagged with:
#yomi adegoke
#lenny letter
#marie claire
The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
More news stories like this | News stories tagged with:
#julianne moore
#digital platforms
#annual revenue
#trim sizes
#paper stock
The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post
[ The Washington Post | 2019-09-08 19:44:11 UTC ]
More news stories like this | News stories tagged with:
#climate change
Malcolm Gladwell examines the consequential mistakes we make in dealing with strangers. Continue reading at The Washington Post
[ The Washington Post | 2019-09-06 13:53:30 UTC ]
More news stories like this |
A Slovenian editor says withholding a manuscript for translation is bad business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
#bad business
[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this | News stories tagged with:
#rolling stone
#consumer technology
#daily newsletter
#climate crisis
#public health
#marie claire
#associate publisher
You likely have these types of people in your network already—and they’re probably eager to help. The New York Times Book Review has a regular column called “By the Book,” which features famous writers. One frequent question they ask them is this: “You’re throwing a literary dinner party. Which... Continue reading at Fast Company
[ Fast Company | 2019-09-05 11:00:43 UTC ]
More news stories like this | News stories tagged with:
#big job
#times book
WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at Media Week
[ Media Week | 2019-09-04 12:54:23 UTC ]
More news stories like this | News stories tagged with:
#tech company
#digital media
A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
More news stories like this | News stories tagged with:
#printing press
#rate base
#digital presence
#hollywood reporter
#nielsen
#digital media
Want your child to love reading? Two New York Times children's book editors give tips on making reading a pleasurable experience Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 18:10:32 UTC ]
More news stories like this | News stories tagged with:
#love reading
#making reading
#children's book
Karen Tomlinson, head of adult books at The Book People, will retire in September after 13 years with the company. Continue reading at The Bookseller
[ The Bookseller | 2019-08-30 01:43:54 UTC ]
More news stories like this | News stories tagged with:
#book people
#adult books
Amazon's audiobook company Audible has agreed to delay parts of its disputed speech-to-text feature until permission and licensing issues are resolved. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 22:46:55 UTC ]
More news stories like this | News stories tagged with:
#speech-to-text feature
#licensing issues
#audiobook
Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
More news stories like this | News stories tagged with:
#senior fellow
#work alongside
#special projects
#associate editor
#justice department
#assistant editor
#digital content
Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
More news stories like this | News stories tagged with:
#traditional models
Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with:
#nielsen ratings
#sexual harassment
#perfect storm
#news channels
#—bloomberg news
#nielsen
PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#online immersion
The creators of Jetflicks and iStreamitAll are facing federal charges for running two of the largest illegal streaming sites in the United States. A federal grand jury today charged eight people with conspiring to violate copyright law for their invo... Continue reading at Engadget
[ Engadget | 2019-08-28 00:59:00 UTC ]
More news stories like this | News stories tagged with:
#copyright law
Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications. The big magazine publishing houses have been... Continue reading at AdWeek
[ AdWeek | 2019-08-26 22:00:11 UTC ]
More news stories like this | News stories tagged with:
#finding ways
#magazine publishing
Major US publishers have filed a lawsuit against Amazon's audiobook company Audible in a row over a new speech-to-text feature which they say is a violation of copyright law. Continue reading at The Bookseller
[ The Bookseller | 2019-08-26 15:42:06 UTC ]
More news stories like this | News stories tagged with:
#speech-to-text feature
#copyright law
#audiobook