You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading at Publishing Executive
[ Publishing Executive | 2019-08-21 19:07:07 UTC ]
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When the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-21 14:55:30 UTC ]
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Tired of standalone romances and want to just read one series at a time? I have something for you. These 19 romance book series will make you swoon! Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:38:00 UTC ]
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The fund behind the biggest grant ever given to the Sydney Opera House says it won’t play favourites in Australian mediaWhen the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered why the $100m philanthropic outfit was... Continue reading at The Guardian
[ The Guardian | 2019-08-21 04:31:05 UTC ]
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Malorie Blackman laments the lack of BAME children’s characters. I know – it’s a real battle to get writers of colour publishedMy daughter, like me, is of mixed heritage. She has wildly curly hair, as have I. When she was born four years ago I was given five copies of the same kids’ picture book... Continue reading at The Guardian
[ The Guardian | 2019-08-17 07:00:41 UTC ]
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Following an unsettled five years, The Book People’s new c.e.o. Claire Bayliss has arrived with a fresh vision for the company: a rebrand and a further restructure, delivering significant profit over the next three years. Continue reading at The Bookseller
[ The Bookseller | 2019-08-16 03:08:07 UTC ]
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Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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[caption id="attachment_164365" align="alignright" width="150"] Alyssa Vingan Klein[/caption] Bustle Digital Group named Fashionista’s editor-in-chief Alyssa Vingan Klein as the new editorial director of Nylon. This hire follows last week’s announcement by Nylon editor-in-chief Gabrielle Korn... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-08 19:30:31 UTC ]
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Microsoft is pulling the plug on its developer-focused MSDN Magazine, the software giant has revealed, ending the monthly title's run—both in print and online—after nearly two decades. The November issue of MSDN will be its last, according to a brief announcement posted on the magazine's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 18:15:00 UTC ]
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For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Claire Bayliss has been appointed as group c.e.o. of The Book People, and has promised to spearhead a transformation at the company, saying it has become “invisible” in recent years. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 14:16:31 UTC ]
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Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
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A new Scottish literary magazine from Golden Hare Books manager Julie Danskin and writer Heather Parry has sailed past its Kickstarter target. Continue reading at The Bookseller
[ The Bookseller | 2019-08-04 14:37:35 UTC ]
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It would be hard for a new imprint to get off to a better start with its first book than the Simon & Schuster imprint did with Lisa Taddeo's 'Three Women.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Nylon editor-in-chief Gabrielle Korn is stepping down from her role following last month’s sale of the magazine to Bustle Digital Group. In her August editor's letter, Korn said, “I’ve weighed my options... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-01 19:59:47 UTC ]
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In an era of smartphone addiction, a single-purpose device like an e-reader may help you unplug and focus on content that will bring you joy. Continue reading at The New York Times
[ The New York Times | 2019-08-01 09:03:32 UTC ]
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Lit Lists The Editors of WLT Earlier this summer, the editors of WLT invited more than two dozen writers to nominate one book, published since 1969, that most influenced their extraliterary commitments, along with a brief statement explaining their... Continue reading at World Literature Today
[ World Literature Today | 2019-07-31 20:17:00 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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[caption id="attachment_162887" align="alignright" width="150"] Dana Rosen[/caption] Time named Dana Rosen as its new chief legal officer, effective July 29. As CLO—which CEO and editor-in-chief Edward Felsenthal identified in a statement as a top priority position to fill since the magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-25 18:40:50 UTC ]
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