You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Booker Prize longlistee Oyinkan Braithwaite has made the shortlist for the 2019 Amazon Publishing Readers’ Awards with Ian Rankin and Matt Wesolowski each bagging two nominations. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 09:47:48 UTC ]
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#amazon publishing
Books by Fiona Barton, Steve Cavanagh and Elly Griffiths are among the winners of this year’s Dead Good Reader Awards for crime and thriller novels. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 02:40:27 UTC ]
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#fiona barton
#steve cavanagh
#elly griffiths
Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company
[ Fast Company | 2019-07-20 07:00:27 UTC ]
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#sports media
#home country
#world cup
#digital media
Solid State Books is Washington, D.C.’s newest book store serving the H Street neighborhood. Co-owners Jake Cumsky-Whitlock and Scott Abel met while working in another D.C. bookstore back in 2004. In 2017, they teamed up to create Solid State Books with a commitment to dynamic programming and... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-19 08:45:53 UTC ]
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#diverse titles
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A new Audible Captions feature launching in September, allowing people to read along to their audiobooks, will only be available to US customers, the firm has said. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 23:46:46 UTC ]
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Audible, the Amazon-owned audiobook producer and retailer, announced a new feature that will allow its customers to listen to and read along with books at the same time. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-18 18:09:52 UTC ]
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[caption id="attachment_81710" align="alignright" width="150"] Keith Grossman[/caption] Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September. Starting... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-18 16:48:42 UTC ]
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This morning, the Whiting Foundation has announced the winners of the second annual Literary Magazine Prizes, which are given “for superb publishing, advocating for writers, and strengthening the literary community.” This year, the number of awards was increased from three to five, with two new... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-18 13:00:28 UTC ]
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A reader makes a case for the incorporation of graphic novel adaptations of classics, abbreviated for younger readers, into the classroom. Continue reading at Book Riot
[ Book Riot | 2019-07-18 10:36:40 UTC ]
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#graphic novels
#younger readers
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This year's five honorees, up from three last year, are 'The Common,' 'American Short Fiction,' 'Black Warrior Review,' 'The Margins,' and 'The Offing,' which will receive a combined $144,000 from the Whiting Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
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Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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[caption id="attachment_161791" align="alignright" width="150"] Carol Smith[/caption] Carol Smith was promoted to SVP and publishing director of Harper’s Bazaar, Elle and Marie Claire, succeeding SVP, publishing director and CRO Kevin O’Malley, who is retiring. Smith most recently served as the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-11 16:33:55 UTC ]
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#lagardère
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#hearst
The British Library has acquired the 40-year archive of Granta magazine featuring letters and papers from authors including Margaret Atwood, JG Ballard, Angela Carter and Kazuo Ishiguro. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 06:16:31 UTC ]
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#british library
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New York Magazine wants you to buy its July 8-21 print issue because of what it doesn’t have. Per the promise of the coverline, it’s “An Entire Issue With Nothing About Trump!”—and indeed, other than that brief mention, the issue focuses on lots and lots of non-Trump things, starting with the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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#trayvon martin
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On June 28, the Poetry to the People tour wrapped up its 4,000 mile round-trip journey from Brooklyn to New Orleans and back. It was exhausting and exhilarating. There’s nothing like putting a free book into the hands of someone who will obviously love it. The enthusiasm for story was palpable... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-08 14:50:37 UTC ]
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Book Reviews Alan Levenson Ever since early Islam, Jews have been dubbed the people of the book. The title stuck in European lands too, a deferential nod to the role of the Hebrew Bible in the Western canon, the breadth of Jewish literacy (never... Continue reading at World Literature Today
[ World Literature Today | 2019-07-02 20:46:30 UTC ]
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#great britain
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[caption id="attachment_161551" align="alignright" width="150"] Jimi Li[/caption] ALM Media, the New York-based B2B media and intelligence firm serving the legal and financial services industries, announced the addition of Jimi Li to its executive ranks as chief technology officer. Li arrives... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-02 16:04:59 UTC ]
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A new documentary and a recent essay collection give us a fuller picture of the Pulitzer winner. Continue reading at The Washington Post
[ The Washington Post | 2019-07-01 14:33:58 UTC ]
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#toni morrison
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Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan,... Continue reading at AdWeek
[ AdWeek | 2019-07-01 11:00:38 UTC ]
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#fitness app
#hearst magazines
#apple tv
#video content
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#including men
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