You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with:
#tentpole events
#alexa skills
#digital strategy
#push notifications
#editorial content
#makes sense
Although picture has improved since 2017, research shows that last year only 4% of books for the youngest readers featured a minority ethnic heroIn most children’s books, according to one London primary school pupil, “people are peach”. Another feels there are “no black people” in the stories... Continue reading at The Guardian
[ The Guardian | 2019-09-19 11:15:59 UTC ]
More news stories like this | News stories tagged with:
#children aged
#black people
#main characters
#finds study
#research shows
Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with... Continue reading at Advertising Age
[ Advertising Age | 2019-09-17 18:14:21 UTC ]
More news stories like this | News stories tagged with:
#inspire readers
#mission statement
#hearst titles
#hearst
The National Book Foundation has unveiled the 2019 National Book Award longlist for young people's literature. Contenders tackle major sociopolitical issues. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-16 18:19:57 UTC ]
More news stories like this | News stories tagged with:
#national book award
#national book foundation
The National Book Foundation has announced the ten books longlisted for this year’s National Book Award in Young People’s Literature, chosen from a total of 325 books submitted to the foundation by publishers. The judges for YPL are An Na, Elana K. Arnold, Kristen Gilligan, Varian Johnson, and... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-16 14:45:12 UTC ]
More news stories like this | News stories tagged with:
#kristen gilligan
#varian johnson
#national book award
#national book foundation
Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report the theft to his insurance company in a timely manner. Earlier this month, the Meredith CEO made some revealing... Continue reading at Publishing Executive
[ Publishing Executive | 2019-09-16 13:41:06 UTC ]
More news stories like this | News stories tagged with:
#timely manner
#magazine publisher
Marie Claire’s closure highlights print titles’ struggle for survival in the age of online media Another gap is about to appear on your newsagent’s shelf. This week Marie Claire announced the closure of its UK print edition, adding to an expanding list of high-profile titles from NME to FHM that... Continue reading at The Guardian
[ The Guardian | 2019-09-14 06:00:58 UTC ]
More news stories like this | News stories tagged with:
#consumer magazines
#online media
#digital revolution
#online competitors
#marie claire
The Bookseller magazine will now be delivered in fully compostable material for the first time, replacing its previous recyclable polythene wrap. Continue reading at The Bookseller
[ The Bookseller | 2019-09-13 10:39:06 UTC ]
More news stories like this | News stories tagged with:
#bookseller
[caption id="attachment_171101" align="alignright" width="150"] Luise Stauss[/caption] The Atlantic named Luise Stauss as its first director of photography this week. Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-12 20:19:23 UTC ]
More news stories like this | News stories tagged with:
#meredith corp
#accepting applications
#personal finance
#usa today
#real deal
In “The Hollywood Book Club,” Steven Rea brings together photos of Marlon Brando, Marilyn Monroe and many more. Continue reading at The Washington Post
[ The Washington Post | 2019-09-12 13:58:29 UTC ]
More news stories like this | News stories tagged with:
#golden age
#avid readers
#marilyn monroe
We've seen people turn neural networks to almost everything from drafting pickup lines to a new Harry Potter chapter, but it turns out classic text adventure games may be one of the best fits for AI yet. This latest glimpse into what artificial intel... Continue reading at Engadget
[ Engadget | 2019-09-11 19:39:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian
[ The Guardian | 2019-09-11 16:09:38 UTC ]
More news stories like this | News stories tagged with:
#yomi adegoke
#lenny letter
#marie claire
The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
More news stories like this | News stories tagged with:
#julianne moore
#digital platforms
#annual revenue
#trim sizes
#paper stock
The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post
[ The Washington Post | 2019-09-08 19:44:11 UTC ]
More news stories like this | News stories tagged with:
#climate change
Malcolm Gladwell examines the consequential mistakes we make in dealing with strangers. Continue reading at The Washington Post
[ The Washington Post | 2019-09-06 13:53:30 UTC ]
More news stories like this |
A Slovenian editor says withholding a manuscript for translation is bad business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
#bad business
[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this | News stories tagged with:
#rolling stone
#consumer technology
#daily newsletter
#climate crisis
#public health
#marie claire
#associate publisher
You likely have these types of people in your network already—and they’re probably eager to help. The New York Times Book Review has a regular column called “By the Book,” which features famous writers. One frequent question they ask them is this: “You’re throwing a literary dinner party. Which... Continue reading at Fast Company
[ Fast Company | 2019-09-05 11:00:43 UTC ]
More news stories like this | News stories tagged with:
#big job
#times book
WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at Media Week
[ Media Week | 2019-09-04 12:54:23 UTC ]
More news stories like this | News stories tagged with:
#tech company
#digital media
A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
More news stories like this | News stories tagged with:
#printing press
#rate base
#digital presence
#hollywood reporter
#nielsen
#digital media
Want your child to love reading? Two New York Times children's book editors give tips on making reading a pleasurable experience Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 18:10:32 UTC ]
More news stories like this | News stories tagged with:
#love reading
#making reading
#children's book