People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

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Glenda Bailey Exits Harper’s Bazaar | People on the Move

[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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Glenda Bailey Steps Down at Harper’s Bazaar | People on the Move

In difficult times, a surprise bestseller about kindness is bringing people together

Charlie Mackesy’s “The Boy, the Mole, the Fox and the Horse” began as a beloved Instagram account. Continue reading at The Washington Post

[ The Washington Post | 2020-01-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult times #surprise bestseller #charlie mackesy

Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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Fans are creating a Harry Potter role-playing game inside 'Minecraft'

There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget

[ Engadget | 2020-01-13 18:43:00 UTC ]
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Read Harder 2020: An Edition of a Literary Magazine (Digital or Physical)

From POETRY Magazine to The Paris Review, here are 9 literary magazines to check out for the 23rd task of Book Riot's 2020 Reader Harder challenge! Continue reading at Book Riot

[ Book Riot | 2020-01-13 11:36:36 UTC ]
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The Book People unable to secure buyer makes 155 redundant

The Book People made 155 of its staff redundant on Friday (10th January) after failing to find a buyer. The company will continue to trade online with retained staff "for as long as possible" and "whilst any remaining interest is explored", its administrators have said. Continue reading at The Bookseller

[ The Bookseller | 2020-01-10 16:53:47 UTC ]
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Forbes Announces New Digital Leadership | People on the Move

[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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Big Reveal: Here’s the first cover of Drew and Jonathan Scott’s new magazine

Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age

[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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How Libraries Help People In Cold Weather

When libraries help people in cold weather, they become a critical service for teens, the elderly, and unsheltered people. Continue reading at Book Riot

[ Book Riot | 2020-01-07 11:35:59 UTC ]
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Children's book magazine Carousel ceases publication after 24 years

The children’s book magazine Carousel: The Guide to Children’s Books has ceased publication after 24 years. Continue reading at The Bookseller

[ The Bookseller | 2020-01-06 03:51:33 UTC ]
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Editors’ Picks: Our Favorite Magazine Articles of 2019

Second only to the occasional test kitchen tour, the biggest perk of editing Folio: is the constant reminder that magazines overwhelmingly remain the primary medium for the greatest long-form journalism being produced today. As another year ends, we once again turned to the tastemakers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-30 17:04:32 UTC ]
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Obama hails Girl, Woman, Other and Normal People as favourite books of 2019

Former US president Barack Obama has revealed Booker Prize-winning Girl, Woman, Other (Hamish Hamilton) and Normal People (Faber) were among his favourite books in 2019. Continue reading at The Bookseller

[ The Bookseller | 2019-12-30 06:49:34 UTC ]
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PW Notables: Our Readers Pick Their Industry MVPs

This year, we asked our readers to tell us who they think are some of the industry’s most valuable players. Here’s what some of them wrote. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-23 05:00:00 UTC ]
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Face Up: Industry Pros Pick Their Favorite Magazine Covers of 2019

While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
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Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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The Best Books for Print People, 2019

Magazine and newspaper executives may beg to differ, but our love affair with print media has been surprisingly resilient in the digital era. E-book sales have flattened, and physical book sales continue to outstrip the “disruptors” by a wide margin. In fact, as our annual review of “Books for... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-18 21:53:27 UTC ]
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Book People collapse plunges small publisher Galley Beggar into crisis

Editors say it was pressured into printing an edition of Ducks, Newburyport for the discount retailer but now may not see the returnsGalley Beggar Press, the tiny literary publisher behind acclaimed novels including the Booker-shortlisted Ducks, Newburyport and women’s prize for fiction winner A... Continue reading at The Guardian

[ The Guardian | 2019-12-18 13:22:39 UTC ]
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Trade dismay at The Book People administration amid hopes of buyer

News of The Book People going into administration has been met with dismay by publishers, who still hold out hope that a buyer for at least part of the business can be found. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 20:40:19 UTC ]
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Galley Beggar faces £40k black hole after The Book People enters administration

A Galley Beggar Press fundraiser has raised £20,000 within an hour of launching, as the indie faces a £40,000 "black hole" from The Book People’s administration status. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 20:00:20 UTC ]
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