In Germany, Focusing on This Metric Let a Newspaper Increase Reader Loyalty (and Subscribers Too)

The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
News tagged with: #german publisher #track loyalty

Other Publishing stories related to: 'In Germany, Focusing on This Metric Let a Newspaper Increase Reader Loyalty (and Subscribers Too)'


In an era of loyalty, newspaper publishers focus on time spent and frequency

Newspaper publishers hunting for subscriber revenue have keyed in on new metrics. The post In an era of loyalty, newspaper publishers focus on time spent and frequency appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent


Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased focus #regional titles #trinity mirror #digital strategy


Cosmopolitan Has Many Platforms, But Just One Focus: Its Readers

Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
More news stories like this | News stories tagged with: #hearst #editorial strategy #fan base #younger generations #mental health


Introducing Charlotte Inno, an increased focus on local startups and innovation

The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
More news stories like this | News stories tagged with: #digital media #business leaders #increased focus


Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
More news stories like this | News stories tagged with: #digital publishing


The Daily Beast is Growing Thanks to Reader Loyalty

As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #daily beast #experiential activations #books coverage


PRH US launches Reader Loyalty Programme

Penguin Random House in the US has launched a 'Reader Rewards Loyalty Program', a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. Continue reading at The Bookseller

[ The Bookseller | 2019-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free book


PRH Creates Reader Loyalty Program

Under the program, readers who buy PRH books in any format will be able to collect points for purchases made at online or physical stores. After they collect 120 points, customers are eligible to receive a free book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free book #physical stores #purchases made


Publishers, you're focusing on the wrong metric for push notifications

With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age

[ Advertising Age | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #push notifications


Italian Publishers’ Report at Frankfurt Book Fair: Focus on Readers

A report from the Italian Publishers Association names low readership as its 'problem of problems' and vows to address the country's shrinking readership. The post Italian Publishers’ Report at Frankfurt Book Fair: Focus on Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #italian publishers #readers appeared


Canongate increases focus on audio, promotes Lord

Canongate has promoted Joanna Lord to the newly-created position of audio and online sales manager and will recruit an assistant into another new role, as part of its "increased focus" on audio. Continue reading at The Bookseller

[ The Bookseller | 2017-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased focus


Scribd Reports 500K Subscribers, Adds Newspaper Content

Online subscription service Scribd marks a year of profitability by revealing the size of its subscriber base and adding access to selected newspaper articles to its content library. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adding access #subscriber base


Gannett increases its bid to $865m to acquire US newspaper rival

‘Aggressive’ USA Today publisher eager to swallow the Tribune companyUS newspaper giant Gannett has increased its takeover bid for another big publisher, Tribune, after its first attempt was rebuffed. Gannett, which owns the UK chain, Newsquest, raised its offer on Monday to about $475m (£327m),... Continue reading at The Guardian

[ The Guardian | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk chain #big publisher


Random House Germany Courts Romance Readers

Random House Germany recently launched an online community for romance readers and a literary festival to connect romance writers to their fans. The post Random House Germany Courts Romance Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary festival #romance readers #online community


Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer

Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jo henry #post bringing


'Increased focus' from Chinese publishers at BIBF

A “busy and focused” Beijing International Book Fair (BIBF) kicked off yesterday (26th August) with a record number of exhibitors, the biggest-ever UK contingent and many fair-goers saying the current Chinese stock market turmoil would do little to dent their future publishing plans.   Continue reading at The Bookseller

[ The Bookseller | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record number #chinese publishers #increased focus


Blackwell’s to increase its focus on festivals

Literary festivals are growing in importance for retailer Blackwell’s, with the company actively seeking to establish partnerships with the sector. Zool Verjee, Blackwell’s sales development manager, told The Bookseller the chain had enjoyed sales growth of 15% year on year after partnering... Continue reading at The Bookseller

[ The Bookseller | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #establish partnerships #15% year #literary festivals


News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media tycoon #final quarter #newspaper business #rupert murdoch #book publishing


Times Co. Reports Digital Subscriber Increase, but Continued Ad Declines

The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publisher #fourth quarter