Magazines Are Perfect. The Industry Is Not

Something more than a little unsettling dawned on me the other day: I’ve spent five decades in and around the magazine business, all on the editorial side. Half a century! How did that happen? Well, to borrow a phrase from master lyricist Paul McCartney, it’s been a long and winding road. Occasionally bumpy. But most of the journey has been a joy, even when (especially when) publishing deadlines demanded stress-filled late-nighters. Magazines have been my life’s singular passion. (That geeky teen who scattered scores of covers around his parents’ house so he could “analyze” the art? Yep, me.) The bug bit early. Back in the era of Sony cassette recorders, and following six years of teaching journalism to Penn State undergrads, I began writing for popular magazines, and then, after a while, editing them. Local books, regional books. Eventually, national titles. Mostly glossies. (I was also briefly the editor of Folio: magazine, where, let’s just say I, uh, s-t-r-e-t-c-h-e-d the then definition of B2B.) I appreciate that, to many peripatetic journalists and designers, this may seem like an uninspired career path, with not nearly enough zigging and zagging for spice. I concede that, and I also embrace it. It’s the path I carefully carved. Along the way, I have shared my great enthusiasm for all sorts of magazines—sometimes here in Folio: and also in other publications. (Side note: Folio:’s founder, Joe Hanson, once told me that I was the book’s first comp subscriber at the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-09 20:25:47 UTC ]
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Magazines Are Perfect. The Industry Is Not

Something more than a little unsettling dawned on me the other day: I’ve spent five decades in and around the magazine business, all on the editorial side. Half a century! How did that happen? Well, to borrow a phrase from master lyricist Paul McCartney, it’s been a long and winding road.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-09 20:25:47 UTC ]
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The New Normal: How Industry Magazines Are Navigating the Pandemic

The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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Face Up: Industry Pros Pick Their Favorite Magazine Covers of 2019

While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
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The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age

[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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Wainscot Media Acquires Pair of Fashion Industry B2B Magazines

Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
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Minnesota Business Magazine To Cease Operations | Industry Notes

Minnesota Business Magazine Shutters Minnesota Business magazine announced that its November/December edition will be its final issue before ceasing operations. According to a reported statement by executive editor Megan Effertz in Minneapolis/St. Paul Business Journal, the publication’s nine... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-16 00:00:00 UTC ]
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Heads roll at 'Cosmopolitan' amid the magazine industry rollercoaster

If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-10-15 00:00:00 UTC ]
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Heads roll at 'Cosmopolitan' amid the magazine industry roller coaster

If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-10-15 00:00:00 UTC ]
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The Magazine Industry’s David Pecker Problem

It was only four months ago that American Media, Inc. emphatically denied any "catch and kill" coordination with then-candidate Donald Trump and his personal lawyer, Michael Cohen, calling accusations to that affect "reckless, unsubstantiated, and false," and "an attack on the First... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-24 00:00:00 UTC ]
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New York Magazine Appears to Be for Sale | Industry Notes

Is New York magazine for sale? A spokeswoman for New York Media has confirmed that the Wasserstein family is considering "investment interest and strategic opportunities" and "evaluating the market" following reports that New York magazine and its digital offshoots are up for sale. Bruce... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Time Inc. Sells Golf Magazine: Report | Industry Notes

Another magazine faces a freelancer crisis, how driverless cars could affect media consumption, and more... The post Time Inc. Sells Golf Magazine: Report | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-15 00:00:00 UTC ]
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National Magazines Take On the Harvey Weinstein Scandal | Industry Notes

Meredith's CEO discusses the MPA's latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines. The post National Magazines Take On the Harvey Weinstein Scandal | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-18 00:00:00 UTC ]
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The End of an Era for the Magazine Industry

What does the departure of four top editors say about the future of magazines? The post The End of an Era for the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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Trump Takes a Swing at Golf Magazine | Industry Notes

Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
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Digital Solutions in India 2017: Tracking the Shifts in the Newspaper and Magazine Industry

In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Consolidation in the Luxury Magazine Space | Industry Notes

Time Inc. scores big wins for January issues, Snapchat dominates among Gen-Xers, and more... The post Consolidation in the Luxury Magazine Space | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-18 00:00:00 UTC ]
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Industry Notes: Dallas Cowboys Magazine Says Farewell

1105 launches a new B2B brand, Quartz reaches profitability, and more news from around the industry... The post Industry Notes: Dallas Cowboys Magazine Says Farewell appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-21 00:00:00 UTC ]
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Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines

Two Polish authors—one named for his cross-media work—are among London Book Fair's lineup of Authors of the Day in March. The post Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-30 00:00:00 UTC ]
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Tempered Growth in the Magazine Industry

New launches once again outweigh shutdowns, but the gap is narrowing significantly. The post Tempered Growth in the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-16 00:00:00 UTC ]
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Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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