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In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
More news stories like this | News stories tagged with: #post-pandemic world #create opportunities #preferred medium #biggest challenges #coming months #public service #positive note #print edition #digital media
Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
More news stories like this | News stories tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing #barnes