On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-26 00:00:00 UTC ]
News tagged with: #european publishers #ad fraud #biggest issues

Other Publishing stories related to: 'On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud'

Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce

Europe’s top publishers on what they’re doing about ad blocking

Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post europe #top publishers #ad blocking #axel springer #hard line #publishing summit #news uk

Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #make money #selling ads #additional cost

Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar

Facebook Launches Canvas So Publishers Can Create "Instant" Ads

Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company

[ Fast Company | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially rolled

How European publishers are using Google AMP

Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at Digiday

[ Digiday | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google amp #running ads #european publishers #amp pages #mobile web

Major Publishers Bet on Power of Print Ads with Money-Back Guarantee

"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads

Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek

[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #recently released #ad blocking #working hard #ben barokas #lies ahead #carlos monteiro #adweek magazine

Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms

Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday

[ Digiday | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #user experience #john barnes #time publishers

‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #bright spot #online publishers #increasingly experimenting

How One Publisher Handles Native Ads in Print

Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #december issue

Facebook Debuts a New Push-Minded App for Publishers Called Notify

Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek

[ AdWeek | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #menlo park #movie trailers #latest addition #flagship brand #mark zuckerberg

How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-blocking software #smaller publishers #small publishers

Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher

Medium overhauls its collaborative publishing platform

Medium's management unveiled a radically redesigned publishing platform on Thursday including a host of new formatting and production features. These new writing tools include the ability to include Twitter-style @-mentions, additional text formatt... Continue reading at Engadget

[ Engadget | 2015-10-09 00:00:00 UTC ]
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‘We must go back to our roots:’ UK publishers take a stand on ad blocking

Alarmed by the rise of ad blocking software use, publishers are starting to recognize their contribution to the problem. At Digiday's Europe Publishing Summit in Barcelona this week, leading European publishers talked about the need to restore the reader experience. As News U.K.'s Alessandro de... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #ad blocking #reader experience

Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #daily mail #conde nast #huffington post #vox media

To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers step #traditional publishers #taking steps #media companies #ad targeting

UK publishers mixed on how to combat ad blocking

New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry standards #display advertising