Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s vp of marketing and sales, said. "We want to provide our brands and publisher partners full visibility as to what they are buying and where their ads are running." Marketers who use Kargo's services—which include publishers like Meredith, Hearst and Complex and brands like McDonald's, Johnson & Johnson and Target— will be able to see in-view time, in-view measurable impressions and other statistics. They'll also be able to look at whether the ad was visible to the public at the start and at the end of the clip, an important metric as the industry moves towards viewability as a measure. In April, the Media Rating Council allowed digital ads to be sold according to whether or not they could be seen by the consumer. At least half of the display ad must be shown for at least one second to be counted, while video ads have to play for at least two seconds. "Brands should be less concerned about video completions and more about if the ad was actually viewable and if it was audible," Berger explained. The service will be rolled out today for select clients and then expanded to the entire base in the near future. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-03 00:00:00 UTC ]
News tagged with:
#video ads
#johnson johnson
#industry moves
#select clients
The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
Late Wednesday night, Facebook announced the roll-out of its TV-like programming slate for its new vertical called Watch, which will feature original shows from dozens of publishers and companies. NASA, Mashable, MLB and more will produce episodic content for viewers to like, comment and keep up... Continue reading at AdWeek
[ AdWeek | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
#facebook announced
This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video publishers
#video platform
#give publishers
Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
More news stories like this |
For any major news publisher, when a story breaks overnight in particular, focus is on how to bring the information to places people can access via mobile. The post How CNN told the story of London’s Grenfell Tower fire on mobile platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile platforms
Amazon has paid out "tens of millions" of dollars to video publishers self-distributing on Amazon Prime -- and that's just one way to make money through Amazon. The post Look out, YouTube and Facebook: Amazon’s coming for video publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video publishers
#make money
Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at Digiday
[ Digiday | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium video
#hollywood reporter
#established brands
#sponsored content
Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age
[ Advertising Age | 2017-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post video
#video content
Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad format
Look, it isn't exactly a pleasant topic, but we all need to use the potty (toilet, loo, etc.). As much as we humans want to think we are somehow above the rest of the animals on Earth, we have to pee and poop just like bears, dogs, and other creatures. It is nothing to be ashamed of. In fact,... Continue reading at Betanews
[ Betanews | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular children
MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#data science
#company published
#trend report
#media properties
Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action... Continue reading at Advertising Age
[ Advertising Age | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#captain america
#action figure
At the Digiday Video Anywhere Summit, video publishers assess the challenges and opportunities in video. The post Digiday Research: YouTube and Facebook are where the action is in video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday video
#video appeared
#digiday research
Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek
[ AdWeek | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newsroom post
In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#good housekeeping
#coming months
Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#automated system
#ae networks
#hearst television
#intended audience
Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek
[ AdWeek | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#move forward
#multiple sources
#pushed back
Calling books 'an important piece of building a better future,' McDonald's Canada partners with children's publisher Kids Can Press in a book promotion. The post Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canada appeared
#book promotion
#calling books
#important piece
In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#video ads
#amp pages
#developer conference
At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#candid thoughts
#platform publishing
#making money