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Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at 'Digiday'
[ Digiday | 2017-07-13 00:00:00 UTC ]
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Lauren Parsons of Legend Press says that when acquiring a debut author for a UK list, one needs to believe the book can compete with the established brands. The post When Acquiring Debut Authors, Ask If They Can Compete appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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