Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s vp of marketing and sales, said. "We want to provide our brands and publisher partners full visibility as to what they are buying and where their ads are running." Marketers who use Kargo's services—which include publishers like Meredith, Hearst and Complex and brands like McDonald's, Johnson & Johnson and Target— will be able to see in-view time, in-view measurable impressions and other statistics. They'll also be able to look at whether the ad was visible to the public at the start and at the end of the clip, an important metric as the industry moves towards viewability as a measure. In April, the Media Rating Council allowed digital ads to be sold according to whether or not they could be seen by the consumer. At least half of the display ad must be shown for at least one second to be counted, while video ads have to play for at least two seconds. "Brands should be less concerned about video completions and more about if the ad was actually viewable and if it was audible," Berger explained. The service will be rolled out today for select clients and then expanded to the entire base in the near future. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Mark Zuckerberg's terrible, horrible, no-good, very bad 2018 keeps getting worse. As people have begun downloading their Facebook data, they've found something unsettling: videos they recorded, but never published on the site. Recently, a Select/All... Continue reading at Engadget
[ Engadget | 2018-03-29 00:00:00 UTC ]
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Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Facebook Inc. Chief Executive Mark Zuckerberg acknowledged that his company “made mistakes” in protecting user data obtained by Cambridge Analytica, but said steps already taken and new policies unveiled Wednesday would prevent developers from misappropriating such information in the future. Part... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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#exclusive content
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Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They... Continue reading at AdWeek
[ AdWeek | 2018-03-16 00:00:00 UTC ]
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Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget
[ Engadget | 2018-03-13 00:00:00 UTC ]
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It is vital that publishers implement mobile strategies and exploit data about audience, BBC media editor Amol Rajan has said, whilst discussing the challenges facing organisations such as Facebook and the BBC. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Digiday surveys of publisher executives found that nearly all are planning on producing more video in the coming year, but less than they initially expected. The post European publishers’ pivot to video continues, albeit less aggressively appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-08 00:00:00 UTC ]
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“Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn't.” The post ‘A big resurgence’: Publishers get a boost from Twitter video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age
[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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T-Mobile US CEO John Legere wants to sell his New York penthouse for $22 million. The four-bedroom, four-bathroom apartment in Manhattan's Lincoln Square neighborhood has a view of Central Park and was originally owned by newspaper publisher William Randolph Hearst, according to the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-02-13 00:00:00 UTC ]
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Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead — and stay ahead — of their competitors. Sponsored by AppNexus. The post How video header bidding is opening doors for... Continue reading at Digiday
[ Digiday | 2018-01-23 00:00:00 UTC ]
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With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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In an era where food trucks are the new black, booksellers taking a page from that book by bringing books to where the customers are. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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The IAC-owned finance information publisher is betting big on a commerce- and subscription-focused Academy product, which has turned Facebook into an ally. The post How Investopedia shifted to subscription revenue with video courses appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-12 00:00:00 UTC ]
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Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria,... Continue reading at AdWeek
[ AdWeek | 2018-01-11 00:00:00 UTC ]
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Say goodbye to M, Facebook's experimental virtual assistant. The company is shutting down M's services without even letting it leave the testing phase, where it had operated since 2015. The service once seemed to hold the promise of acting as a digital concierge, helping people book hotels,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-09 00:00:00 UTC ]
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