#advertising partners

Publishing news tagged with #advertising partners


How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #non-subscribers alike #email address #meredith corp #advertising partners #public health #digital content #bonnier


M&A Update: MJH Life Sciences Buys Another B2B Magazine

MJH Life Sciences, the New Jersey-based medical publisher that expanded dramatically last year in a $100 million acquisition of the former UBM Life Sciences portfolio from Informa plc, announced another purchase on Thursday: Pharmaceutical Commerce, a trade magazine and digital outlet serving... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-09 18:18:12 UTC ]
More news stories like this | News stories tagged with: #ma wire #-based publisher #majority stake #advertising partners #existing properties #home town


Email Lists Are About Quality Over Quantity

Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
More news stories like this | News stories tagged with: #advertising partners #third-party cookies #sales pitch #big impact #bottom line #sales team #paying attention


Has Magazine Media Finally Figured Out Its Path Forward?

What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising partners #recent months #cautiously optimistic #inching closer


Beyond Impressions: A Look Into Deeper Attention Metrics

Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising partners


Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.   The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team #general manager #style network #advertising partners #engaged audiences #editorial properties


Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners