Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading >> [ Source: Folio Magazine | 2020-07-29 07:33:30 UTC ]
Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading >> [ Source: Folio Magazine | 2020-07-29 07:33:30 UTC ]
MJH Life Sciences, the New Jersey-based medical publisher that expanded dramatically last year in a $100 million acquisition of the former UBM Life Sciences portfolio from Informa plc, announced another purchase on Thursday: Pharmaceutical Commerce, a trade magazine and digital outlet serving... Continue reading >> [ Source: Folio Magazine | 2020-07-09 18:18:12 UTC ]
Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading >> [ Source: Folio Magazine | 2020-02-27 16:59:28 UTC ]
What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading >> [ Source: Folio Magazine | 2019-04-25 00:00:00 UTC ]
Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2018-03-27 00:00:00 UTC ]
Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16. The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading >> [ Source: AdWeek | 2015-10-28 00:00:00 UTC ]
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading >> [ Source: Folio Magazine | 2012-06-07 00:00:00 UTC ]